FMCG

Coca-Cola targets Indian fruit circular economy

Coca-cola is planning to expand its fruit-based beverage offerings, frozen fruit dessert, getting into dairy based value-added products and also exporting those products developed in India. The company is focusing on ‘fruit circular economy’ which basically includes helping farmers in more production, sourcing it from them and making the product in India itself. For the purpose, the …

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Mortein set to regain its market position by relaunching Mortein 2.2.

Ace FMCG conglomerate Reckitt Benckiser which is a leading consumer health and hygiene company is ready with their new version of Mortein in India in its 25th year. Current Mortein occupies 11% of market share and they get early mover advantage since 1993 because at that point of time there were no other competitive players …

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Godrej Consumer Products eyes 10% share of professional hair care market

Godrej Consumer Products Ltd. is one of the strong players in the hair colour market in the non-professional segment with brands like Nupur, Expert, BBlunt and Renew with around 25% market share out of total Rs. 3200-3500 crore in the non-professional hair colour market. GPCL aims a completely differentiated products portfolio in professional segment specially …

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Bounce back of Haldiram in the snacks segment as country’s largest company

After giving tough competition to PepsiCo and local players in the snack segment Haldiram managed to regain its top position as the nation’s largest snack company surpassing PepsiCo nearly after two decades. Consumers are heading towards healthy food products like Namkeen over chips as it considered unhealthy. The Haldiram business is expanded into three geographical …

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Coca-Cola, PepsiCo left reeling after local rivals eat into market share

A person knows his or home better, this is what we can say after knowing the fact that the giant companies like Coca-Cola and PepsiCo are not doing good in the market because of the local rivals. The giants are surprised but the local companies believe that it’s a matter of fact that they are …

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French luxury group LVMH keen to tango with Ramdev’s Patanjali

The unified leadership of Baba Ramdev and Acharya Balkrishna had already created disruptions in the FMCG industry. This time French luxury group LVMH is showing their interest to work with Patanjali group so that Patanjali group can spread their hands across the country. The LVMH which is a European multinational luxury goods and conglomerate is …

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