FMCG

Doughnut was a Hollywood dessert, some thought it was a sweet version of the vada, though some had tried a lookalike product. But is the future of the three big doughnut brands in the country — Mad Over Donuts, Dunkin’ Donuts and Krispy Kreme — as glazed as a sugar-coated roundel?  For Krispy Krème, product […]

Coca-cola is planning to expand its fruit-based beverage offerings, frozen fruit dessert, getting into dairy based value-added products and also exporting those products developed in India. The company is focusing on ‘fruit circular economy’ which basically includes helping farmers in more production, sourcing it from them and making the product in India itself. For the purpose, the

Ace FMCG conglomerate Reckitt Benckiser which is a leading consumer health and hygiene company is ready with their new version of Mortein in India in its 25th year. Current Mortein occupies 11% of market share and they get early mover advantage since 1993 because at that point of time there were no other competitive players

PepsiCo India launched its all new product, Mirinda Joosy exclusively in Chennai on 29th November, Wednesday. PepsiCo India has touched another milestone by launching Mirinda Joosy, a fizzy drink and this launch enhances its journey of sourcing fruit pulp from India. The new product is a portfolio expansion of the company’s popular fruit flavoured beverage

The MNC Mondelez International, in an attractive purple spread in the newspaper, presented the news that GST benefits will be available across a range of its Cadbury products. These products will be available at lower prices inclusive of GST in most super markets and leading e-commerce sites. The rates are as follows: On Dairy Milk

Godrej Consumer Products Ltd. is one of the strong players in the hair colour market in the non-professional segment with brands like Nupur, Expert, BBlunt and Renew with around 25% market share out of total Rs. 3200-3500 crore in the non-professional hair colour market. GPCL aims a completely differentiated products portfolio in professional segment specially

After giving tough competition to PepsiCo and local players in the snack segment Haldiram managed to regain its top position as the nation’s largest snack company surpassing PepsiCo nearly after two decades. Consumers are heading towards healthy food products like Namkeen over chips as it considered unhealthy. The Haldiram business is expanded into three geographical

A person knows his or home better, this is what we can say after knowing the fact that the giant companies like Coca-Cola and PepsiCo are not doing good in the market because of the local rivals. The giants are surprised but the local companies believe that it’s a matter of fact that they are

GST which came with the concept of one nation one tax was implemented on 1st April 2017 had an impact on consumers as well as the prices of few services and products were increased by this. But now the GST council has reduced the tax rate on over 200 items to provide relief to consumers

The unified leadership of Baba Ramdev and Acharya Balkrishna had already created disruptions in the FMCG industry. This time French luxury group LVMH is showing their interest to work with Patanjali group so that Patanjali group can spread their hands across the country. The LVMH which is a European multinational luxury goods and conglomerate is