FMCG

E-commerce is the new and big thing for Patanjali. Though it has a very good distribution network across India still Patanjali is looking to go online as it knows it is the most convenient way to reach its customer. Founded in 2006, this is the first time Yoga Guru Ramdev’s Ayurveda is heading towards the […]

Britannia marked its presence for the first time in the real chocolate space and will position the product with the main focus on modern retail and ecommerce. The company has extended its Pure Magic biscuit brand to chocolate wafers, in the format of slabs of chocolate on top of biscuits. It will be competing with

Unilever is a Dutch-British transnational consumer goods company which is one of the oldest multinational company and its products include food, beverages, cleaning agent and personal care products is looking to increase its portfolio. To increase its portfolio (the collection of businesses and products that make up the company) it is buying Tazo (the tea

Happily unmarried is a New Delhi based online consumer product firm. They make fun and quirky accessories targeted at a young audience and also have a portfolio of male and female grooming products. Wipro consumer care, the personal care arm of Wipro enterprises has agreed to invest in the firm Happily Unmarried Marketing Pvt ltd.

In line with other fast-moving consumer goods (FMCG) players, Nestle India on Sunday said it will make price revisions in accordance with the recent goods and services tax (GST) rate cut. Last week, GST Council reduced tax rates on over 200 items. As many as 178 items of daily use were shifted from the top

Britannia Industries is one of India’s leading food companies and is among the most trusted food brands in India. It has planned to make the youngest brand in its portfolio, “Nutrichoice” healthier, both for consumer and company. Currently, NutriChoice has been only about 10% of Britannia’s portfolio, but its importance in overall portfolio is much more as

LT Foods Ltd is one of the country’s leading processor and exporter of packaged rice foods. The brand is among the top players in the domestic branded Basmati Rice market and has been a success in the international market as well. Currently, LT Foods are planning to invest USD 20 million for branding and expansion

Many FMCG companies including HUL have cut prices of various products to pass on the benefits of GST rate reduction to end-consumer. The Goods and Services Tax (GST) rate is reduced on 178 items, including detergents, shampoos and beauty products, from 28 per cent to 18 per cent from November 15. HUL decided to cut down the prices

Bajaj Almond drops undertook the initiative to create the “World’s longest head massage chain” to promote the importance of regular hair oiling. Bajaj almond drops took the press radio and digital platforms and engaged with millions of Indian women. Hair oiling is the traditional part of Indian hair care regime but often consider messy and

PepsiCo’s is taking its packaged water brand Aquafina, premium in flavours and fortified with nutrients. Limited options in the drinking waterspace made Aquafina come up with new flavours as a part of their portfolio transformation exercise. The new range of Aquafina flavours is providing zero-calorie hydration options for teen consumers and giving parents a great taste