LT Foods to invest $20 million for branding, expansion in Europe

LT Foods Ltd is one of the country’s leading processor and exporter of packaged rice foods. The brand is among the top players in the domestic branded Basmati Rice market and has been a success in the international market as well.
  • Currently, LT Foods are planning to invest USD 20 million for branding and expansion in Europe.
  • LT foods are focusing on Europe as the next growth region and have opened a new plant in Rotterdam, Netherlands to cater to both Europe and UK.
  • The company is extensively working on expanding its geographical footprints and product portfolio in these markets.
  • The current portfolio of LT Foods includes Daawat, Heritage, Ecolife, Devaaya and Royal.
  • The Product portfolio includes a range of items that are sold by a business and can be differentiated by the Boston Matrix.
  • The Boston Matrix is used for product portfolio planning and has two controlling aspects namely market share and market growth.
  • According to Boston Matrix, the ‘Dawat’ brand will come under the ‘star’ products category, having a high market share and high growth.
  • LT Foods are planning to gain 5 percent market share in the branded segment with distribution, expansion and continuous brand investments.
  • They will also be introducing new packaging across all its Daawat rice variants for a fresh look.
The company has a presence in 65 countries and has earned consolidated revenue of Rs.3300 in the financial year 2016-17. They also believe that there is going to be an increase in sales from the branded segment over the next four years.

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