French luxury group LVMH keen to tango with Ramdev’s Patanjali

The unified leadership of Baba Ramdev and Acharya Balkrishna had already created disruptions in the FMCG industry. This time French luxury group LVMH is showing their interest to work with Patanjali group so that Patanjali group can spread their hands across the country.
  • The LVMH which is a European multinational luxury goods and conglomerate is ready to get 500 million dollars to buy the stake in the enterprise that has completely shattered the fast-moving consumer goods sector by using Ayurveda best products in the past few years.
  • Patanjali group has the potential to dig their footstep in the markets of U.S, Japan, China, South Korea as well as Europe with their Ayurvedic products.
  • But this 11-year-old this FMCG group does not want to engage in multinational competition as their plan is to stick with Swadeshi products.
  • As Patanjali group wants to raise 5000crore but they are not in a mood to give their stake to anyone.
  • Their plan is to set up their plants in Nagpur, Greater Noida, Assam, Chhattisgarh, Andhra Pradesh, Telangana, Haryana and Rajasthan.
  • By looking at the growing face of Patanjali group in FMCG sector European multinational LVMH is prepared to bet 500 million dollars on Patanjali as the company generally invest in the range of 100 million to 200 million Dollars for a company.
Patanjali is growing very fast and has a turnover of 10000 crores. They have already grabbed the attention of various investors as well as have created very difficult pathways for their rivals such as Hindustan Unilever Limited, Procter and Gamble, Dabur, Nestle, Hamdard etc.

Leave a Comment

Your email address will not be published. Required fields are marked *