Godrej Consumer Products eyes 10% share of professional hair care market

Godrej Consumer Products Ltd. is one of the strong players in the hair colour market in the non-professional segment with brands like Nupur, Expert, BBlunt and Renew with around 25% market share out of total Rs. 3200-3500 crore in the non-professional hair colour market.
  • GPCL aims a completely differentiated products portfolio in professional segment specially designed for Indian hair.
  • To reach out to desired goal, the company has strategized to reach out to top 10 cities in the beginning, extending it to tier I and tier II cities next year.
  • By the end of next year , the company aims to reach out to around 15000-16000 salons and in next two to two and half years it aims to capture 10% of the market share.
  • Company has a 40 stock keeping units with a vast portfolio of 21 hair colour shades, colour lock shampoos and conditioners and high end serums.
The haircare segment generates around 13-14% of the revenue to the company in India and the company expects it to rise to 20% with the entry in the professional segment.
Source: http://bit.ly/2gWIfmY

49 thoughts on “Godrej Consumer Products eyes 10% share of professional hair care market”

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