Godrej Consumer Products Ltd. is one of the strong players in the hair colour market in the non-professional segment with brands like Nupur, Expert, BBlunt and Renew with around 25% market share out of total Rs. 3200-3500 crore in the non-professional hair colour market.
GPCL aims a completely differentiated products portfolio in professional segment specially designed for Indian hair.
To reach out to desired goal, the company has strategized to reach out to top 10 cities in the beginning, extending it to tier I and tier II cities next year.
By the end of next year , the company aims to reach out to around 15000-16000 salons and in next two to two and half years it aims to capture 10% of the market share.
Company has a 40 stock keeping units with a vast portfolio of 21 hair colour shades, colour lock shampoos and conditioners and high end serums.
The haircare segment generates around 13-14% of the revenue to the company in India and the company expects it to rise to 20% with the entry in the professional segment.