The MNC Mondelez International, in an attractive purple spread in the newspaper, presented the news that GST benefits will be available across a range of its Cadbury products. These products will be available at lower prices inclusive of GST in most super markets and leading e-commerce sites.
The rates are as follows:
On Dairy Milk and 5 Star Home Treats, Rs. 15 off.
On 120gm and above Dairy Milk Silk, Rs. 15 off.
On select gifting SKUs such as Celebrations, minimum 35% off on MRP.
On 750gm, 1kg, 500gm pack sizes of Bournvita, consumers can now avail of Rs. 24, Rs. 42, and Rs. 20 off respectively.
On chocolates such as Fuse and Dairy Milk Fruit and Nut in pack sizes of 35gm and above, consumers get Rs. 5 off.
The advertisement is seen after FMCG companies have decided to convey benefits of revised GST rates to their consumers after widespread debate. This is a step in the right direction to build better relationships with their consumers.