DHFL Pramerica MF, a mutual fund house, has unveiled their latest campaign #unlockwithELSS on their Equity Linked Savings Scheme (ELSS) – DHFL Pramerica Tax Savings Fund. The campaign tries to communicate about the tax saving by using a humorous approach. The video goes on to suggest that one can avoid this situation by investing in a […]
DHFL Targets Young Investors With its Latest Campaign, unlockwithELSS Read More »
Firms such as Samsung and Ford are going back to the promise of superior service, as technology ceases to be the key differentiation in a cluttered market. Service can then become the USP or hook for a brand to help it stand out of the clutter. Ford’s recent ad in which it plays up the
Brands zero in on Service Read More »
Packaging also called “the silent salesman” is now considered to be an important marketing tool. Unilever and Coca-cola will be investing more on recycled plastic which will be used for packaging. According to Nielsen analysis, packaging impact is underestimated. Packaging lives with customers throughout the product life unlike other marketing channels. 3D printing has also
Are brands taking packaging seriously? Read More »
Bata is planning to renew focus on the young generation by lining up new launches in youth-oriented space through its sub-brands like Power, Weinbrenner & The company is partnering with major players like Flipkart, Amazon, Myntra, Jabong & is also focusing on its own portal Bata.in & providing good customer experience at its retails stores. To encompass style and fashion, Bata
Bata buckles up to attract the youth segment with its sub-brands Read More »
Cab aggregator Uber commenced operations of uberMOTO, its bike-sharing product. Driver partners of uberMOTO were taken through a training session on various road safety related topics by representatives from the RTO before starting their first trip. UuberMOTO is a quick, easy and affordable way to get around the city. UberMOTO aims to help solve the transportation and
Uber starts bike-sharing service in Hyderabad Read More »
Any Brand which flashes when you hear “Direct Marketing”. None other than AMWAY which created the new milestones in reaching to the customers. Amway India is building its strategy and planning for the strong comeback with 50 brick and mortar stores apart from online and direct channel as part of its global business model by
Amway re-routes its retail business with plans to open 50 stores by 2018 Read More »
AirAsia India, the low-cost air carrier part-owned by Tata Sons, has launched a digital campaign in line with its brand promise ‘Now everyone can fly’. While Contract is the company’s creative agency, this film was conceptualized by Circus Elephants, who had approached them for a project. The film targets new and aspiration flyers across all
AirAsia India positions itself as a ‘family airline’ Read More »
Hector Beverages launched Paper Boat with intent to recreate traditional drinks from old recipes. Hector test marketed Paper Boat in the Bengaluru market, with improved sales and enough buzz around the brand, it was launched in the northern market. Currently, the company has different flavours of products such as jamun, kala khatta, aamras, aam panna,
Paper Boat- If you could make people taste memories, you should. Read More »
Baba Ramdev’s Patanjali Ayurved Ltd. has been spreading its hands everywhere from wrestling league, bhajan shows on televisions to talk-shows on radios. The company’s main focus for sponsoring on these channels is on the young people in urban areas where the company has not achieved considerable success. The sponsorship is restricted to two things, first
Patanjali in sponsorship blitz to add cool quotient Read More »
BookMyShow (BMS) has acquired online ticketing platform MastiTickets for an undisclosed amount. The acquisition includes transfers of all MastiTickets’ assets along with existing cinema partnerships to BMS. MastiTickets started in operations in 2014. The platform grew and expanded its hold intensely in Andhra Pradesh and Telangana. It has partnerships with 120 cinema halls. The acquisition
BookMyShow acquires Hyderabad-based MastiTickets Read More »
