This Netflix job pays you to watch Netflix at home: A career goal on a whole new level!

What if someone tells you that you can get paid monthly just by watching web series or shows. Yes, Netflix does that. Netflix, the exponentially growing company actually hire employees to just watch their series of shows, who are called as “Taggers” These Taggers are indulged into Binge watching of shows like ‘House of Cards’ […]

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YOUTILITY MARKETING

Today’s marketers are here developing solutions even through marketing. Called- ‘youtility marketing’, its marketing so useful that you would pay for it. Many examples exist in this context of marketing, where people would actually want to be exposed to it.Here are a few clever campaigns- 1. Lowe’s Fix in Six This series of Vine videos

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New Year, New Consumer

The Indian consumer has been on the radar for brands across the world. With the country still showing healthy growth rates amongst a sea of gloom, brands from categories ranging from budget to premium have been looking to the Indian consumer for growth. The key question on every leader and marketer’s mind now would be,

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Assassin’s Creed Tests a New Marketing Ploy: Virtual Reality

The popular game Assassin’s creed has arrived with its movie version of game and promoted the same with trailers, posters, interviews with star MICHAEL FASSBENDER. Apart from the conventional way of marketing, Assassin’s creed adopted the new marketing strategy, it sets up Ocuclus Rift VR headset from facebook and created a buzz all around regarding

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Vivo Launches Romantic Ad Film Featuring Ranveer Singh to Introduce V5 Plus

Vivohas launched its new phone, Vivo V5 Plus. In order to reach its customers, the brand has come up with the idea of a romantic film featuring its brand ambassador, Ranveer Singh. It portrays Singh taking pictures from the phone camera while travelling across the world to meet his. The film showcases how the Vivo

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The ‘Your Food Will Find You’ Campaign Perfectly Elevates Our Brand Positioning: Swiggy’sSrivats TS

Swiggy, a food-tech company, has launched its new campaign, titled ‘Your Food Will Find You’. It focuses on the facilities it provides like fast delivery, no minimum order, choicest food options from the best neighborhood restaurants and live order tracking among others. The campaign has been launched across print, outdoor, radio and digital. According to

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SBI Promotes Cashless Transactions in its Latest Spot : CashKiAadatBadlo

State Bank of India urges people to inculcate the habit of going cashless in their latest campaign, CashKiAadatBadlo. The bank aims to promote the cashless society across the nation. The campaign CashKiAadatBadlo is being led by three TVCs promoting cashless transactions using various facilities provided by the bank like SBI Pay, State Bank Buddy, and SBI

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Note ban pulls down Dabur’s Q3 profit 7.3%

Fast-moving consumer goods major Dabur’s net profit declined 7.3 per cent in the December quarter to Rs 295 crore from Rs 318 crore during the same quarter a year ago. Demonetisation affected revenue as consumers cut down on discretionary spending. Dabur’s primary sales declined 7 per cent during the quarter. “The wholesale trade was severely impacted by demonetisation

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