Hyundai Motor India Ltd., an automobile manufacturer, has launched a Digital Campaign, ‘Comebackpedia’, an encyclopedia of comebacks to promote New 2017 Grand i10.
They tied up with 7 of the popular humor artists for the campaign, who were seen inviting the audience to create a MEME using their hilarious expressions by adding an interesting reaction to a comeback and share it with friends.
Also, the unique MEMEs will feature in the video series created by the artists and will also get a chance to win #Wowsome merchandise.
Not everything that comes back is awesome. But the #New2017Grand i10 is #Wowsome, the company said.
According to Hyundai, we are constantly innovating and improving Hyundai brand experience for their customers.
Hyundai has a strong focus towards digital marketing to engage the youth across all digital platforms and #Wowsome campaign “Comebackpedia” is a step ahead in the direction.
Brands are inclining towards digital marketing largely and reaping all the benefits of the modern technology.