Ambassador – The heritage of Hindustan motors is no more the iconic brand for Hindustan Motors. The brand has been passed on to the PSA group in a deal worth Rs 80 crore which includes trademarks as well. Ambassador will start its journey again to take over the Indian roads, once it gets remodeled to […]
Hindustan Motors sells iconic Ambassador brand to Peugeot-Citroën Read More »
Woodland, the maker of footwear, apparels and accessories has planned to increase the global presence of itself in collaboration with Aokang. The collaboration will help the Woodland to spread itself across 5000 retail outlets in china. The plan will start by stocking Woodland shoes in 150 Aokang outlets on the trial basis which will later
Woodland to enter China with Aokang Read More »
The first Starbucks opened in 1971, the company was a single store in Seattle’s historic Pike Place Market. The name, inspired by Moby Dick, evoked the romance of the high seas and the seafaring tradition of the early coffee traders. As the world’s largest roaster and retailer of specialty coffee, Starbucks has an impressive creative
STARBUCKS: How a Topless Mermaid Made the Starbucks Cup an Icon Read More »
Nestle India is getting back on track order, slowly and steadily to ensure 2017 is the year of Nestle. Maggi noodles, whose reputation took a huge hit in 2015, but now it has captured back 60% of the market share. What the ban did was, it gave brands like Wai Wai and Top Ramen to
Nestle India is upping its innovation game to gain leadership Read More »
Diversified group ITC plans to set up multi-specialty hospitals and leverage its experience in hospitality for tapping into the expanding medical tourism segment in The Kolkata – based firm, better known for FMCG products and cigarettes, is seeking approval from shareholders through a special resolution to alter its Memorandum of Association in order to be able
ITC plans to set up multi-specialty hospitals Read More »
According to a new research, brands with simplest propositions, comparatively grow and prosper faster. Consumers feel that brands with simple propositions saves their time. Offering a straightforward shopping experience that meets consumers’ weekly shopping needs – without confusing them with complex promotions – is central to Aldi‘s, (a global leading discount supermarket chain) simplicity. According to the brand,
Consumers will spend more on simple brand experiences Read More »
The entire world is familiar with the famous Ferrari “prancing horse” There’s a unique story behind how the logo became the face of Ferrari today. The horse was initially the sign of the famous Francesco Baracca. He was a legendary pilot of the Italian Air Force in World War I, who depicted it on the
Ferrari Logo Meaning and History Read More »
Enjoy this dramatic video on the reality of a salesperson explained using various Bollywood songs.
Life Cycle of a Salesperson Read More »
Can you imagine this Dog, Bodhi has become the internet sensation worldwide for his modelling of Menswear apparels. This tells us Marketing has crossed its boundaries.
Marketers need to shift their focus now to understand the need, aspirations, and behavior of Generation Z, who are also called ‘Post-millennial’ or ‘Centennials’ those are born between the years 1997 to 2011, according to a new report. According to a global research agency, Kantar Millward Brown, to get accepted by Gen Z, brands need
Gen Z to Give Marketers a Run for Their Money Read More »
