Spencer’s Retail launches apparel brand 2Bme

  • Spencer’s Retail Ltd launched its own apparel brand, 2Bme.
  • The launch is aimed to push up its margin.
  • The company will follow a shop-in-shop format as of now with 2Bme being the only apparel brand at Spencer’s & has discontinued existing private labels and other brand.
  • Priced at Rs129-1,299, the brand will cater to men, women and children.
  • At present 2Bme brand would be launched across 37-odd hypermarket formats of Spencer’s.
  • The company is expecting to make Rs300 crore in annual revenue in 3-4 years.
Source: http://bit.ly/2lOCB4X

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