Owned by the world’s top emeralds and rubies-miner Gemfields Plc., Faberge debuts in India. Fabergehas served many Indian royalties with eternal jewelleries and objet d’art in the past. Delhi and Mumbai will be Faberge’s beachhead in the country, where the jeweler will sell its products by select trunk shows for the uber-rich. The company’s showcase […]
Jewellery brand major Fabergè debuts in India Read More »
In the autumn of 2015, Maggi noodles, a brand Nestle build over 30 years, crumbled as the national food safety regulator banned its sale. As the product went up in flames, Maggi branded products took the heat. From 80% market share in Indian noodles market, it went down to 0% in a month. Maggi returned
How Nestle is Rebuilding in India – 18 months after the Maggi Ban Read More »
Harvard has explored the science of in their recent study. We usually fill the gaps we possess in our mind with the brands message and purchase the product that feels just right for us. In other words we like those things we see or experience the most. Familiarity and comfort is the second thing before
Customer Loyalty Is Overrated Read More »
India’s Bookmyshowhas acquired Townscript, the company announced today. The value of the 75 percent stake is not disclosed. The buyout will allow Bookmyshowto foray into Eventbrite-style do-it-yourself ticketing. For example, if you want to hold a workshop on effective communication but don’t want to pay an events company, you can create your event on the portal and
Bookmyshow acquires India’s answer to Eventbrite Read More »
Amazon Development Centre announced its plans to open two customer service facilities — one each in Coimbatore and Noida in April and June, respectively. According to Amazon, the new customer service facilities in Coimbatore and Noida will augment their capabilities to serve their customers better and enable them to deliver consistently high levels of customer
Amazon to set up two new facilities in Coimbatore, Noida Read More »
CaratLane, an online jewellery portal, has recently launched a digital campaign titled ‘#EveryDayLove’ that aims to break the conventions of Valentine’s Day. Staying true to its proposition of fashion jewellery, the brand has come up with two digital films, which try to the break the shackles and stigma associated with the day. The campaign encourages
This V-Day, love your roomies, colleagues back, says CaratLane Read More »
HDFC Life, a life insurance provider, has unveiled a campaign that brings out the importance of self-reliance and financial independence. The TVC for the campaign shares the thought of ‘Apno ko apne dum pe jeena sikhao’. Through this hard-hitting campaign, the brand wanted to go back to the basics of why insurance is purchased in
Perfetti Van Melle, a confectionary brand has launched “Jelly Bottles” in cola and Mango flavours for its brand, Alpenliebe Juzt Jelly. The USP of this bottle is that they are made of 25% of the fruit. Associate Category Director, Mandar Keskar says that PVMI is the 1st company to bring jellies in bear and bottle
Indian Hotels Company (IHCL) to bring all its hotels under a single brand – Taj Hotels Palaces Resorts Safaris. IHCL’s Taj Hotels, Taj Palaces, Taj Resorts and Taj Safaris will be clubbed under a single identity. The new brand identity will honor the renowned legacy of Taj in a structure creating greater brand resonance with
Indian Hotels Company to bring all hotels under Taj brand Read More »
Hyundai Motor India Ltd., an automobile manufacturer, has launched a Digital Campaign, ‘Comebackpedia’, an encyclopedia of comebacks to promote New 2017 Grand i10. They tied up with 7 of the popular humor artists for the campaign, who were seen inviting the audience to create a MEME using their hilarious expressions by adding an interesting reaction to
Hyundai Calls New 2017 Grand i10 #Wowsome in Its Latest Spot Read More »
