Himalaya ventures into pet nutrition with ‘Healthytreats’

  • Wellness brand, Himalayan Drug Company, forays into the pet nutrition category with ‘healthytreats’.
  • It aims to provide well-researched herbal solutions for pets in India where pet nutrition is a niche segment.
  • The market size of pet nutrition currently stands at over Rs 700 crore, growing at a rate of 20 per cent
  • Healthytreats is the first herbal and nutritional snacks brand for pets.
  • It will be available in three different variants for a puppy, adult, and senior.
  • The company plans to reach out to its customers through vets along with other channels like pet shops, grooming parlours, modern retail outlets, and trade channel.
  • The company also plans to reach out to over 3,500 pet practitioners across India & introduce few more products under this category by the end of 2017.
Source: http://bit.ly/2kNsso8

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