Google is launching voice-activated shopping from its artificial intelligence-powered Home speaker, in a direct challenge to Amazon’s Alexa devices.
Users can simply tell the speaker to order items — diapers, paper towels, or trash bags, for example, and get delivery from any of dozens of participating retailers.
The service ties in with tech giant’s delivery arm Google Express, whose US retailers include Costco, Whole Foods Market, Walgreens, PetSmart, Bed Bath & Beyond.
Consumers can add payment information to their accounts to enable voice-activated shopping, which is a feature on Amazon’s devices powered by the digital assistant called Alexa.
According to Google, it is just the beginning of what’s possible for shopping with the Google Assistant. Over the coming months, they’ll continue to add new features and enable purchases for other apps and service.