Email capture is a critical marketing tool for retailers. It accounts for 17% of the total digital budgets for marketers in the US every year. Although the current methods of email capture have been ineffective because of they offer minimal value for the customer. There are techniques that retailers can use to reinvigorate customer motivation […]
Retailer Have Lost the Email Capture War: 3 Ways to Turn the Tide Read More »
Jet Airways has launched travel coupon booklets called “global Jet pass” The booklet of four coupons can be used for both domestic and international flights. Booklets are available at Rs 50,000 for economy class and for over Rs 1 lakh for business class travel. The coupons do not have any date change or cancellation fee.
Jet Airways launches pre-paid coupons for its domestic and international flights Read More »
Hotstar expands its premium service with a new format, CinePlay under its Originals banner. CinePlay showcases classics and contemporary stories from the theatre world, in a cinematic fashion. CinePlay brings together the work of leading playwrights, renowned directors and the best of the actors from both the theatre and cinema worlds. CinePlay will offer stories from
Hotstar to offer theatre plays under premium service Read More »
Wellness brand, Himalayan Drug Company, forays into the pet nutrition category with ‘healthytreats’. It aims to provide well-researched herbal solutions for pets in India where pet nutrition is a niche segment. The market size of pet nutrition currently stands at over Rs 700 crore, growing at a rate of 20 per cent Healthytreats is the first herbal
Himalaya ventures into pet nutrition with ‘Healthytreats’ Read More »
Value of a product is perceived against its price. Though it is difficult to pin down what consumers truly value but researchers have gathered 30 elements of Value in functional, emotional, social impact and life changing categories. The elements of value extend Maslow’s “Hierarchy of Needs” theory. The most powerful element resides at the top
The Elements of Value Read More »
Snapdeal will be launching more than 120 fashion brands on its platform, as a part of the company’s fashion portfolio expansion. The company has partnered with United Colors of Benetton, Puma, Nautica, U.S Polo Association and Steve Madden & other fashion brands with a focus on building its fashion vertical to a large extent. Fashion
Snapdeal expands fashion portfolio, launches over 120 fashion brands Read More »
Spencer’s Retail Ltd launched its own apparel brand, 2Bme. The launch is aimed to push up its margin. The company will follow a shop-in-shop format as of now with 2Bme being the only apparel brand at Spencer’s & has discontinued existing private labels and other brand. Priced at Rs129-1,299, the brand will cater to men,
Spencer’s Retail launches apparel brand 2Bme Read More »
Gurgaon-headquartered Zoom Air,India’s newest full-service airline, began its commercial operations with a flight from Delhi to Durgapur, West Bengal, via Kolkata. Zoom Air is promoted by Zexus Air Services. The airline is the first private carrier to join Ministry of Civil Aviation’s initiative for Regional connectivity Scheme (RCS). It is the 12th operational carrier in
Zoom Air – India’s Newest Airline Read More »
India’s mobile market is already reaching massive heights but is nowhere near hitting saturation. Current initiatives with dropping data prices, increasing the reach of broadband and mobile signal plus government’s initiatives on going cashless will only heighten this accelerating growth. India is one of the largest mobile markets globally and mobile is 3rd largest advertising
Marketers Cannot Afford to Ignore Feature Phone Users Read More »
Nothing speaks panache like a Louis Vuitton bag flaunting a glamorous logo. The brand’s high-end status is nothing but by the virtue of its owner’s marketing strategies which savour both, exclusivity and class. So let’s have a look at the same. In 1854, Louis decided to open his own company. He started advertising his company
