Dabur launches Amla Plus under Real Wellnezz brand

  • Dabur India has launched Amla Plus as part of its Real Wellnezz brand.
  • This is the second product under the brand, after the Jamun variant.
  • Amla Plus to compete with Patanjali’s popular Amla juice.
  • Growing concern for health is the major driver for fruit and vegetable juice market globally.
  • Amla being an excellent source of Vitamin C helps to boost immunity, metabolism and prevents viral and bacterial ailments, including cold and cough.
  • Consumers becoming health conscious are preferring healthier beverage options and looking for replacements for carbonated drinks and energy drinks.
  • Dabur has been expanding its range of packaged juices with Real Wellnezz with 100% jamun juice, Real Activ Coconut Water and Mausambi (sweet lime) juice over the past two years.

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