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Parle will be focussing more on premium biscuit segment.
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According to Parle, they have started making a mark in premium segment with their biscuit “Hide and Seek” and “Milano”.
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Parle would also consolidate its position in mid tier and low price segment.
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Due to demonetisation urban and rural demand has taken a hit.
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Market share of premium segment is growing at 5% so entering this segment now would be a good choice.