Online travel portal Yatra unveiled a new brand identity and logo which the company stated is more contemporary and evolved. Yatra stated that the new brand colour is red and it stands for exuberance. The change in brand identity is coupled with the evolution of Yatra’s product offering, covering an unmatched range across flights, hotels, […]
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Quick Facts Samsung is a Multi-national South-Korean Company founded in 1938. It was originally meant to be a trading company. Right now it has a number of holding companies and subsidiaries united under the brand name of Samsung. It is the largest South Korean conglomerate. Samsung History Samsung started in 1938 as a small trading
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Most of the banks expanded their branch network, acquire more customers through ground sales force and unsure that they get to apply for loans at the ATM counters. But demonetization has changed all of that. Almost every bank is going to its basics to figure out what to do when banks will have millions of
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Paytm announced on Monday that it has partnered with several hospital chains to expand its acceptance across the country’s healthcare sector to assist millions of consumers as they can now use its cashless payment solution to pay for their medical expenses in a quick and hassle-free manner. The company’s new tie ups cover a wide range of
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Uber Technologies Inc. will soon launch food delivery service UberEATS in India, Uber started UberEATS in 2014 as a delivery pilot in Los Angeles. The service has since been expanded to 58 cities across the globe, including New York, Paris and Seattle. Bringing UberEATS to India is a significant investment, it spans multiple cities and
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Anita Roddick Founder of The Body Shop Founded: 1976 “If you think you’re too small to have an impact, try going to bed with a mosquito.”-Anita Roddick When Anita Roddick opened her first Body Shop, she didn’t expect to get rich. She just hoped to survive. Her plan was disarmingly simple-she would create a line
Radio taxi service Meru Cabs has added three new categories as an addition – hatchback, sedan & SUV as separate services. The new categories are priced at a base rate of Rs 49 and rs 9/km, Rs 79 and then rs 10/km and a base rate of Rs 149 and rs 15/km thereafter. With this launch, Meru
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Amazon unveiled the new virtual Dash buttons, essentially one-click buy buttonson its website and mobile app. The feature is only available for Amazon Prime members. It will allow prime members to re-order products such as Tide detergent, Huggies diapers and Gillette products by pushing a button. Dash buttons are created based on the items a
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VIRAL MARKETING Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions. The Classic Hotmail Example The classic example of
Sustainability marketing aims at marketing sustainable products and services which “satisfy customer needs and significantly improve the social and environmental performance along the whole life cycle”, while increasing customer value and achieving the company’s objectives. For example, a company that produces laundry detergent can design a product that has less volume, needs less packaging, and
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