BookMyShow (BMS) has acquired online ticketing platform MastiTickets for an undisclosed amount. The acquisition includes transfers of all MastiTickets’ assets along with existing cinema partnerships to BMS.
MastiTickets started in operations in 2014. The platform grew and expanded its hold intensely in Andhra Pradesh and Telangana. It has partnerships with 120 cinema halls.
The acquisition is a strategic move by BMS to strengthen its hold in the Andhra Pradesh and Telangana market. Ashish Hemrajani, CEO, and Co-Founder, BMS, says that they are on an aggressive growth plan to increase its reach and presence.
Andhra Pradesh and Telangana region give them diverse entertainment preferences in terms of both genres and languages, which leads to huge growth potential.
In 2013, BookMyShow had acquired Chennai-based online ticketing player TicketGreen. In 2015, it acquired a majority stake in Bengaluru-based social media analytics start-up Eventifier.
This shows that BMS is on a really aggressive strategy to grow and expand its reach across all regions in India.
