Panasonic Launches SKY Series AC Backed by Integrated Marketing Campaign

  • Panasonic India has kicked off its latest marketing campaign, #TheFutureisUp, for its newly launched SKY Series Air-Conditioner range. The latest TVC promotes the radiant cooling technology introduced by the company.
  • The integrated campaign will be supported on television, Print, OOH, Cinema, Instore and Digital.
  • The campaign features a family resting at home in the comfort of SKY Series Air-conditioner. The story makes an attempt to establish the brand promise of defining the way we live and the brand imagery of the ‘Future is Up’.
  • The ‘Radiant Cooling’ in the SKY series reduces heat source that comes from the surroundings like Ceilings and walls, provide even cooling, as well as minimizes skin moisture loss through indirect airflow.
  • The TVC series focuses on three areas, Comfort, Health and Beauty. The brand aims to create awareness about the new technology and position it as a product to match up to the evolving lifestyle of their customers.
  • The brand focused on depicting it as something that will be a marker in history and shape the future of air conditioning.


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