The term “Brand” means developing a promise, making that promise and maintaining it
Brand Management means defining, positioning and delivering the brand. It is an art of creating and sustaining the brand.
Branding is assembling of various marketing mix medium into a whole so as to give you an identity.
The aim of branding is to convey brand message vividly, create customer loyalty, persuade the buyer for the product, and establish an emotional connectivity with the customers. The primary aim of branding is to create differentiation. The customers can better imagine the intangible goods with the help of brand name.
It is essential to manage all brands and build brand equity over a period of time.
Brand management includes managing the tangible and intangible characteristics of the brand. It helps in building a corporate image.
A successful brand can only be created if the brand management system is competent.