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Airtel Payments Bank Officially Launched, Now Available Across 29 States

Bharti Airtel Ltd has launched its pan India payments bank. The bank will be operating nationally across 29 states with a network of 250,000 banking points through Airtel retail stores. A pilot payment bank program was launched by Airtel across 10,000 Airtel retail outlets in Rajasthan in November 2016. Airtel Payments bank will allow customers to transact […]

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Uber releases road safety features in drivers’ app in 29 Indian cities

STARTUP

With an aim to prevent road deaths, online cab-hailing firm Uber on Thursday rolled out a series of road safety features in its drivers’ app in 29 cities across the country. The features were first rolled out for driver-partners in Bengaluru as part of a multi-city global pilot. The drivers will get daily reports about their

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Amazon launches a credit card for Prime members

E-COMMERCE

Amazon to release Amazon Prime Rewards Visa Signature Card in partnership with Chase. The new Visa credit card will be exclusively for its most loyal customers, Prime members. Prime member cardholders will get 5 percent back on all Amazon purchases, 2 percent back at restaurants, gas stations and drugstores, and 1 percent back everywhere else. Amazon

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Exide Launches its App Campaign Conceptualised by Rediffusion Y&R

Uncategorized

Exide has launched its digital campaign for its new app – The Exide Care App. It hopes to connect with consumers on a real-time basis. Exide sees the app as the fulcrum of customer interactions through the complete purchase and experience cycle. Rediffusion Y&R, which has designed the campaign, says that striking the right note

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Price wars: Reliance Jio versus the rest in telecom battle

TELECOM

What is hurting the telecom sector is intense competition over the past 18 months. The entry of Reliance Jio (RJio) has aggravated this, offering free voice and data services, from September. The RJio launch has had a twin impact. It has forced incumbent operators to price their products aggressively to retain subscribers. Bharti, Vodafone, and Idea recently launched unlimited voice plans, bundled

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The Marketing Story behind Aamir Khan’s Dangal

ENTERTAINMENT

Blockbuster movie Dangal which was eagerly awaited by the public in the year 2016 screening the story of wrestler Mahavir Singh Phogat (Played by Amir Khan), who taught wrestling to his daughters, got the good response from the public. Supported by two of the biggest production houses, Amir Khan Productions, and UTV motions pictures, the

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Wai Wai Noodles Rolls Out a Contest on International Crossword Day

FMCG

Wai Wai Noodles India has rolled out a contest on the occasion of International Crossword Day. The contest was launched on Facebook and Twitter accounts of Wai Wai. With social media world abuzz with Christmas and New Year conversations, the agency tried giving the Food Crossword a different touch. Crosswords were put up on both the

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Flipkart’s largest unit posts hefty revenue growth cuts losses

STARTUP

Flipkart India Pvt Ltd, the largest unit of India’s biggest e-commerce marketplace, was able to increase revenues by 43 percent and cut losses by over 34 percent in the financial year 2015-16. Flipkart has set up a complex holding structure, with several entities listed in Singapore, making it hard to ascertain the exact revenue and

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ASTON MARTIN

BRAND STORIES

Aston Martin, the British manufacturer of Luxury sports cars is known for producing some of the best cars with unique designs and world class engineering (Part of the reason why it’s 007’s can’t-do-without). With over 140 locations around the world, the expanding Aston Martin dealer network offers a best quality of service and expertise for

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Patanjali Biggest Disruptive Force in FMCG Space, says report

FMCG

Patanjali Ayurved (Promoted by Baba Ramdev), was the biggest disruptive force in India’s fast moving consumer goods market. “Patanjali Ayurved saw a grand annual growth of 146% in the fiscal year 2016 whereas its competitors Dabur, HUL, Procter and Gamble struggled to get even 2 digit growth,” said an Assocham TechSci research report. Initially, the

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