Diversified conglomerate ITC, which is eyeing Rs 1 lakh crore turnover in FMCG business by 2030, is all set to launch its speciality spices under the Master Chef brand this quarter. Spices under the brand are tested for 450 chemicals, toxins and other contaminants as against only nine parameters that are required to be tested in India. […]
ITC to launch ‘super safe’ spices under Master Chef Brand Read More »
Artificial Intelligence and facial recognition will allow vehicles to let you in (if it’s your car), and adjust the seating, lighting, music or other elements of the environment for you, automatically. In a demonstration, the Toyota vehicle started a conversation and suggested potential destinations for the driver. Its camera detected that the driver was in
The future of car tech: Getting to know you Read More »
Future Group has launched one-stop baking brand-WhisQ. Founded by Avni Biyani, WhisQ aims to offer premium baking product range & experience to Indian consumers integrating the best German technology by leading manufacturer Fackelmann with the baking expertise of celebrity baking chef, Pooja Dhingra. WhisQ aims to close the gap for Indians who are experimentingwith food
Future Group launched Baking brand- WhisQ Read More »
OnePlus opened its first ‘Experience Store’ in Bengaluru. It will be a one-stop destination & provide customers to experience the complete range of OnePlus products including smartphones, accessories and lifestyle merchandise. The store will also act as a hub of various community engagement activities. Source: http://bit.ly/2jixQhU
OnePlus introduces its first ‘Experience Store’ in India Read More »
A little over a year ago, e-commerce firms were riding a wave of good valuations and painting a rosy picture of the future. A year down the line the picture doesn’t quite seem to be rosy. With losses piling up, the e-tailers spent Rs7252 crore on advertising in 2016 The main question that arises is
Do Indian E-Commerce Firms Really Need Advertising? Read More »
Mumbai Traffic Police’s pet project MTPapp, an e-challan system is finally announced. It is an app which enables users to do cashless transactions, like pay fines when tickets are sent to their numbers when caught violating rules. The system currently works only on android. This will help in curbing corruption. The system is already in
Facebook’s Instagram is bringing more than 30 advertisers into one of its fastest-growing features, Instagram Stories, in a bid to boost advertising revenue. The new ad product will show full-screen ads intermittently as users’ swipe through photos and videos on Instagram stories. The social media company will become a more important player in maintaining Facebook’s
Instagram adds advertising to Instagram Stories Read More »
Taxi aggregatorOla on Wednesday announced the appointment of Shalabh Seth as the CEO of Ola Fleet Technologies, a wholly owned leasing subsidiary. He joinsOla at a time when the company is experiencing rapid growth and is transforming the ride-sharing industry through product and business innovation. As CEO ofOla Fleet Technologies, Shalabh will drive supply growth through leasing and other driver focused initiatives,
Ola appoints Shalabh Seth as CEO for Ola Fleet Technologies Read More »
Marketers, these days are focusing on targeting new relationship between father and son to pitch their products by depicting the immense affection between child and father and touching upon the emotions of their customers, Earlier Pampers and now Britannia is following the same in its new TVC to target its customers with the tagline ‘Yummy
Britannia Showcases ‘Yummy Wali Shararat’ Between Dad and Son in its New Spot Read More »
McDonald’s is planning a breakfast revolution with a branded menu that will include culinary delights ranging from the masala dosa burgers with molaga podi sauce to the familiar anda bhurji. It will also sell spinach and corn and hash brown brioches, along with plain and masala scrambled eggs, waffles, and hotcakes. The new menu is a
McDonald’s cooks up an Indian breakfast menu Read More »
