- E-commerce giant, Amazon, is now planning to attract consumers through Indian Railways via its Amazon Prime content.
- Amazon Prime has been in talks with Indian Railways to provide its contents in premium trains such as Shatabdi, Rajdhani, and Duranto.
- Soon, passengers traveling in these trains will be able to watch and stream movies and TV shows, which are part of Amazon Prime’s video-on-demand streaming services via in-rail wi-fi.
- Officials have approved the proposal and will allow the distribution of Amazon Prime content via local wi-fi.
- Amazon Prime is also planning to line up with railways for advertising spaces inside and outside the trains and the railway stations.
- Railways have received various proposals from companies such as Ola and Uber for integration of their services with IRCTC.
- Railways have recently launched an app for unreserved ticketing and payment through Paytm and Mobikwik.
Source : http://bit.ly/2jveDx5