Starbucks brings Teavana to India

  • Starbucks has introduced Teavana specialty teas in 88 of its stores, betting on the world’s third-highest tea-consuming country.
  • Teavana, an American specialty tea retailer present in over 400 locations across the US, Canada, Mexico, Puerto Rico and the Middle East was acquired by Starbucks in 2012.
  • With this, it becomes the only coffeehouse chain to offer a large variety of tea in its cafes.
  • Starbucks has launched 18 lines of Teavana teas at the Starbucks India outlets, priced between Rs 150 and Rs 300
  • It was already serving nine varieties of tea and will double its tea offering with its new range.
  • With the launch of Teavana, Starbucks hopes to change the way Indians drink tea usually round the street at what is called a “tapri” or a corner tea stall, through its range of premium offering.
Date : 19th January 2017
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