Sony Pictures Networks (SPN) India launched a super premium youth-focused contemporary Hindi music channel Sony Rox
It is the second Hindi music channel from the media firm after Sony Mix.
Sony Rox is positioned for the youth mostly in the age group of 15-21 years.
SPN has signed up deals with leading labels like T-Series, Zee Music, Sony Music, YRF, Eros Music, UTV-Disney and Tips for the channel & partnered with Dolby Laboratories for the same.
Ten Sports acquired from Zee by SPN in August 2016 is currently awaiting regulatory approval.
SPN’s joint venture with BBC Worldwide in 2015 is expected to launch factual entertainment channel Sony BBC Earth by April.
An organic & local kids channel is also expected to launching the next four to six months.
