Sony introduces youth-focused Hindi music channel, Sony Rox HD

  • Sony Pictures Networks (SPN) India launched a super premium youth-focused contemporary Hindi music channel Sony Rox
  • It is the second Hindi music channel from the media firm after Sony Mix.
  • Sony Rox is positioned for the youth mostly in the age group of 15-21 years.
  • SPN has signed up deals with leading labels like T-Series, Zee Music, Sony Music, YRF, Eros Music, UTV-Disney and Tips for the channel & partnered with Dolby Laboratories for the same.
  • Ten Sports acquired from Zee by SPN in August 2016 is currently awaiting regulatory approval.
  • SPN’s joint venture with BBC Worldwide in 2015 is expected to launch factual entertainment channel Sony BBC Earth by April.
  • An organic & local kids channel is also expected to launching the next four to six months.
Date : 19th january 2017
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