During natural calamities, many startups come forward to rescue affected people. Ola, cab service provider, in recent Chennai floods, like any other marketers taking the advantage of the opportunity had started free rescue services and also transporting food and drinking water to the flood affected areas. But this service was seemed to be more of […]
OLA BOAT RESCUE OPERATION-HUMANITY OR MARKETING? Read More »
Footwear Company, Bata, has slapped a legal notice on the movie’s team for using the name of the company and “damaging its reputation. In the movie’s trailer, Annu Kapoor, who plays lead actor Akshay Kumar’s opposing lawyer heaps insult on him by saying “Bata ki chappal pehenkar, tuchhi si terricoat pehen kar, hum se zaban
Brand new trouble for Akshay Kumar’s Jolly LLB 2 Read More »
Flipkart is seeking a way to differentiate the positioning of its two online fashion portals–Myntra and Jabong- in a bid to deepen its sizeable lead in the online fashion segment and prevent the two premium brands from cannibalizing each other. Flipkart is also due to launch a new look – Flipkart fashion- the mass market
Separate identities for Myntra & Jabong, Flipkart wants no cannibalization! Read More »
After replacing Salman Khan as its brand ambassador, Coca Cola India owned beverage brand Thums Up has rolled out a new integrated campaign featuring Bollywood actor Ranveer Singh. Thums Up ad where the protagonist (Singh) pulls off daredevil stunts to grab a bottle of Thums Up. The campaign, uploaded on company’s official YouTube channel, has garnered over
Ranveer Singh turns daredevil saviour in new ThumsUp ad Read More »
Kentucky Fried Chicken (KFC) launched its first Artificial Intelligence (AI) enabled cafe in Beijing. It is the first smart restaurant started by KFC with the help of Chinese search engine giant Baidu. Customers can walk right in and get their faces scanned by a machine, allowing the computer to identify a diner’s face, gender, age and mood.
KFC launches first Artificial Intelligence enabled outlet Read More »
German automaker BMW will start recalling 1,93,611 cars from August 2017 in China over a defect in their airbags. The cars are being recalled because when the driver and front passenger airbags of the affected vehicles inflate, the gas generators inside the inflating airbags may damage and cause flying debris, posing safety risks to the passengers.
BMW to recall over 1.93 lakh vehicles in China over faulty airbags! Read More »
Jamsetji Tata, the founder of the Tata group, started out by setting up cotton mills in Bombay and Nagpur. He had four dreams: to set-up an iron and steel company, a science institution, a luxury hotel, and a hydro-electric plant. He would go on to fulfil only one of these dreams in his lifetime: the
TATA – The legacy of 148 years Read More »
Electronics brand Akai has re-entered the Indian market through its licensee Hometech Digital and is aiming to have around Rs1500-2000 crore sales in the next 4 years. Hometech Digital has launched 60 products under Akai brand in various categories including LED TV, washing machines, air conditioners and home appliances. As a part of its strategy,
AKAI RE-ENTERS INDIAN MARKET, AIMS AT RS 2000 CRORE REVENUE Read More »
Bharti Airtel for its network modernization and expansion of contract have contracted Rs.816 crore deal to Swedish gear maker Ericsson for Delhi as a counter to a threat from Reliance Jio Infocomm. This new four-year contract will enable Airtel to offer better coverage and capacity thereby improving the network performance. With this contract, Ericsson has
AIRTEL GIVES NETWORK UPDATE ORDER TO ERICSSON Read More »
UrbanClap has announced and exclusive partnership with Snapdeal -a leading e-commerce player, for a co-branded CSR initiative this Christmas. Over 25 NGOs from all over the country have been selected for this unique activity, which is being initiated by Snapdeal Sunshine. As a part of this initiative, both the companies are inviting customers to donate
URBANCLAP, SNAPDEAL PARTNER FOR CO-BRANDED CSR INITIATIVE Read More »
