With an aim to prevent road deaths, online cab-hailing firm Uber on Thursday rolled out a series of road safety features in its drivers’ app in 29 cities across the country. The features were first rolled out for driver-partners in Bengaluru as part of a multi-city global pilot. The drivers will get daily reports about their […]
Uber releases road safety features in drivers’ app in 29 Indian cities Read More »
Amazon to release Amazon Prime Rewards Visa Signature Card in partnership with Chase. The new Visa credit card will be exclusively for its most loyal customers, Prime members. Prime member cardholders will get 5 percent back on all Amazon purchases, 2 percent back at restaurants, gas stations and drugstores, and 1 percent back everywhere else. Amazon
Amazon launches a credit card for Prime members Read More »
Exide has launched its digital campaign for its new app – The Exide Care App. It hopes to connect with consumers on a real-time basis. Exide sees the app as the fulcrum of customer interactions through the complete purchase and experience cycle. Rediffusion Y&R, which has designed the campaign, says that striking the right note
Exide Launches its App Campaign Conceptualised by Rediffusion Y&R Read More »
What is hurting the telecom sector is intense competition over the past 18 months. The entry of Reliance Jio (RJio) has aggravated this, offering free voice and data services, from September. The RJio launch has had a twin impact. It has forced incumbent operators to price their products aggressively to retain subscribers. Bharti, Vodafone, and Idea recently launched unlimited voice plans, bundled
Price wars: Reliance Jio versus the rest in telecom battle Read More »
Blockbuster movie Dangal which was eagerly awaited by the public in the year 2016 screening the story of wrestler Mahavir Singh Phogat (Played by Amir Khan), who taught wrestling to his daughters, got the good response from the public. Supported by two of the biggest production houses, Amir Khan Productions, and UTV motions pictures, the
The Marketing Story behind Aamir Khan’s Dangal Read More »
Wai Wai Noodles India has rolled out a contest on the occasion of International Crossword Day. The contest was launched on Facebook and Twitter accounts of Wai Wai. With social media world abuzz with Christmas and New Year conversations, the agency tried giving the Food Crossword a different touch. Crosswords were put up on both the
Wai Wai Noodles Rolls Out a Contest on International Crossword Day Read More »
Flipkart India Pvt Ltd, the largest unit of India’s biggest e-commerce marketplace, was able to increase revenues by 43 percent and cut losses by over 34 percent in the financial year 2015-16. Flipkart has set up a complex holding structure, with several entities listed in Singapore, making it hard to ascertain the exact revenue and
Flipkart’s largest unit posts hefty revenue growth cuts losses Read More »
Aston Martin, the British manufacturer of Luxury sports cars is known for producing some of the best cars with unique designs and world class engineering (Part of the reason why it’s 007’s can’t-do-without). With over 140 locations around the world, the expanding Aston Martin dealer network offers a best quality of service and expertise for
Patanjali Ayurved (Promoted by Baba Ramdev), was the biggest disruptive force in India’s fast moving consumer goods market. “Patanjali Ayurved saw a grand annual growth of 146% in the fiscal year 2016 whereas its competitors Dabur, HUL, Procter and Gamble struggled to get even 2 digit growth,” said an Assocham TechSci research report. Initially, the
Patanjali Biggest Disruptive Force in FMCG Space, says report Read More »
During natural calamities, many startups come forward to rescue affected people. Ola, cab service provider, in recent Chennai floods, like any other marketers taking the advantage of the opportunity had started free rescue services and also transporting food and drinking water to the flood affected areas. But this service was seemed to be more of
OLA BOAT RESCUE OPERATION-HUMANITY OR MARKETING? Read More »
