Exide Launches its App Campaign Conceptualised by Rediffusion Y&R

  • Exide has launched its digital campaign for its new app – The Exide Care App. It hopes to connect with consumers on a real-time basis.
  • Exide sees the app as the fulcrum of customer interactions through the complete purchase and experience cycle. Rediffusion Y&R, which has designed the campaign, says that striking the right note for Exide was their priority.
  • The Exide app will be the face and interface of the brand. The main challenge was to position the app correctly. A complete communication package was developed that gave Exide brand a fresh interpretation.
  • The Exide Care App is not just another platform. It is a complete battery management ecosystem from purchase and warranty registration to service and emergency help.
  • As leaders in the battery category, Exide has always set a benchmark and defined customer expectations. This app is a leap into a customer-centric future where needs of the customer will be served always.
Source: http://bit.ly/2juNWcd