Exide has launched its digital campaign for its new app – The Exide Care App. It hopes to connect with consumers on a real-time basis.
Exide sees the app as the fulcrum of customer interactions through the complete purchase and experience cycle. Rediffusion Y&R, which has designed the campaign, says that striking the right note for Exide was their priority.
The Exide app will be the face and interface of the brand. The main challenge was to position the app correctly. A complete communication package was developed that gave Exide brand a fresh interpretation.
The Exide Care App is not just another platform. It is a complete battery management ecosystem from purchase and warranty registration to service and emergency help.
As leaders in the battery category, Exide has always set a benchmark and defined customer expectations. This app is a leap into a customer-centric future where needs of the customer will be served always.
