PRIYANKA CHOPRA, PANTENE’S NEW GLOBAL FACE, RIDES ON ‘QUANTICO’ POPULARITY

The 34-year-old will appear in the brand’s Pro-V’s new shampoo formulas marketing campaign which includes television, digital advertising, public relations and social media. Pantene said Priyanka Chopra will appear in a TV spot along with other brand ambassadors of the brand. The spot will debut on 26 December in the US. Chopra is the first

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INTEX LAUNCHES REFRIGERATORS AS PART OF ITS PRODUCT PORTFOLIO EXPANSION

Expanding its product portfolio, Intex technologies launched refrigerators. This step is to make their presence in electronic sector. These models will be available by early next year. The company claims to keep the perishables from getting spoiled for longer duration in their refrigerators. Intex has 7 different product portfolios in durables including washing machine, currency

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AMUL SAYS ‘CHEESE’ TO DEMONETISATION, SHIFTS TO ONLINE PAYMENT FOR BIG FARMERS!

India’s largest milk cooperation chain helps 5.5 lakh dairy farmers open accounts, shifts to online payment for all big farmers. Gujarat Cooperative Milk Marketing Federation (GCMMF) which is jointly owned by over 36 lakh milk producers across 18,600 villages in Gujarat has asked dairy societies to make payments to all big farmers through bank transfers.

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