Separate identities for Myntra & Jabong, Flipkart wants no cannibalization!

  • Flipkart is seeking a way to differentiate the positioning of its two online fashion portals–Myntra and Jabong-
in a bid to deepen its sizeable lead in the online fashion segment and prevent the two premium brands from
cannibalizing each other.
  • Flipkart is also due to launch a new look – Flipkart fashion- the mass market apparel segment on the parent
  • Speculation has been rife that Flipkart will shut down Jabong by mid-2017, however as per the sources there
are no plans to shut down Jabong only the technology and supply chain of Jabong will be merged with Myntra
in the long term.
  • In August, when the acquisition was announced, Jabong and Myntra had claimed a combined customer base of
15 million.
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