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During natural calamities, many startups come forward to rescue affected people.
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Ola, cab service provider, in recent Chennai floods, like any other marketers taking the advantage of the
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opportunity had started free rescue services and also transporting food and drinking water to the flood affected areas.
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But this service was seemed to be more of a human act than of marketing prospect as the service was without any charge.
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People went on to post fake pictures showing Ola boat as an option in the application, Ola, used this rumor to
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create its brand image as this rescue operation by Ola would become word of mouth marketing for the
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Ola had partnered with local fisherman and professional rowers to deploy their boats in the heavily waterlogged areas.
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Ola, through this operation, provided rehabilitation to many drivers and their families.
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The rescue operation also helped Ola to get new drivers to ply their cars to meet the heavy demand for cabs in the city.
