For big brands and MNCs, investment in any kind of promotions or media campaigns to reach their target audience is not a big deal any day. But for start-ups and SMEs, there is always a big question ahead that how to get the ball rolling on a limited budget. In that case, SEO (Search Engine […]
How Can Start-ups Compete with Big Brands on SEO Results? Read More »
In a push for short delivery times and ease of shipping for its gold and silver category sellers, online marketplace Flipkart has scaled up its Smart Fulfillment programme to include close to 100 sellers. The move comes as Flipkart looks to consolidate its logistics arm Ekart to improve efficiency. The model, similar to Amazon India’s
Etailer adds 100 sellers to its smart fulfillment Kart Read More »
Britannia industries have decided to enter into joint venture with Greek baker chipita to cater to the rising demand of baked products in urban market. “We’ve signed a non-binding MoU and are working towards formalizing a joint venture. We see immense scale through this partnership, since the categories are highly scalable and are bridge products
Britannia Regains Taste for Tie-ups, may Bake a JV with Greece’s Chipita Read More »
India’s largest digital wallet, Paytm, will face competition from Reliance Jio Infocomm for making payments on ride-hailing platform Uber. Uber and Reliance Jio have announced the signing of a strategic partnership on 20th February that will allow users of Uber app to pay using Jio Money. Also, Jio Money users would have an option of
Uber’s Partnership with Reliance Jio means more Competition for Paytm Read More »
Dabur India has launched Amla Plus as part of its Real Wellnezz brand. This is the second product under the brand, after the Jamun variant. Amla Plus to compete with Patanjali’s popular Amla juice. Growing concern for health is the major driver for fruit and vegetable juice market globally. Amla being an excellent source of Vitamin
Dabur launches Amla Plus under Real Wellnezz brand Read More »
Ashwin Srisailam, a former monk turned entrepreneur and Diane Bacchus-Quddus got together to set up an app called Ahhaa in 2015. The app, launched by AR Rahman, was then a platform for inner growth and fulfillment. The focus has now shifted to creating ‘Ahhaa spaces’ or meditation zones in corporate and educational campuses. The aim
A startup that focuses on creating meditation zones in corporate campuses Read More »
The global fashion brand has recently released an ad film called ‘#UnitedByHalf’. It has taken up ‘equality of women’ in its latest integrated campaign. The differentiating factor of the campaign is its appeal to society as a whole and the fact that it celebrates equality. The brand has been working upon five key priorities for
United Colors of Benetton bets big on ‘femvertising’ Read More »
Tanishq to look towards consolidation, by merging the gold plus outlets in south India. Gold plus outlets in rural South India have more of plain gold jewellery & more varieties of studded jewellery, belonging to the Tanishq portfolio. Tanishq to re-launch their 3,000 sqft carpet area showroom in Velachery, as a part of expanding its large
Tanishq eyeing bigger market share in south India Read More »
Paytm Payments Bank Ltd. will start operations from 21st February 2017, said founder Vijay Shekhar Sharma. The company is likely to start with Uttar Pradesh as it is Sharma’s home state. It is then expected to expand its operations in North-East. Paytm’s original plan was to launch the payments bank in April. Rivals such as
Paytm Payments Bank to go Live on February 21st Read More »
Amazon Prime Video has hit our screens, and the parent company’s trademark aggression was evident in everything it did. First, there was the tagline ‘India Ka Naya Primetime’ and an introductory price far lower than other services. At the time of writing, a year’s worth of Amazon Prime at Rs 499, is a rupee less than
How Amazon dreams of being the new prime-time for India Read More »
