Paytm: Devotees can now e-donate

  • After mere mortals, it is finally time for gods to accept digital payments. From Siddhivinayak Ganapati temple in Mumbai to Hazrat Nizamuddin Dargah in the capital, scores of religious institutions across the country have partnered with digital wallets to receive donations from devotees.
  • Over the past few months, many temples have started accepting donations through Paytm.
  • This is a part of the rapid shift in consumer behaviour towards going cashless. Paytm will continue to support this evolution by providing an option to collect cashless donations at temples and other places of worship across the country.
  • Around 30 religious institutions have tied up with Paytm including Siddhivinayak Ganapati temple in Mumbai, ISKCON in New Delhi, Bajrangbali Mandir in Kanpur and God is Light church in Jalandhar.
  • At present, the number of digital donations may be negligible, but four-five years down the line, as people start carrying less cash, the percentage will dramatically increase. First, you don’t have to be in a temple or mosque to donate and, secondly, not everybody gives huge donations. There are many people who put in even Rs 10 or Rs 50. This becomes easy with digital wallets.

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