Microsoft Launches Skype Lite for India

  • Microsoft on 22nd February launched an exclusive “Made for India” app, Skype Lite, to provide seamless experience in messaging, audio and video calling at lower bandwidths.
  • This new app will be available only for Android devices and specially made for saving data. The app also supports Hindi, Gujarati, Bengali, Marathi, Tamil and Telugu languages.
  • The app lets user share multimedia files without downloading them to device. “Skype Lite” is an all-in-one app and has functionalities such as integrated calling and SMS, by which the user can make it the default app for these 2 functions.
  • Microsoft has used Artificial Intelligence (AI) that segregates normal text messages, Skype messages and promotional texts.
  • This new version is expected to consume less battery and also run smoothly on phones with older versions of android. Microsoft will also integrate Aadhaar to Skype.
  • This shows that how important market India has become for multinational companies, whereby they are developing products specific to Indian consumer’s choices.
  • They have kept an eye on the Indian consumer’s mentality of data and power usage, incorporating the same in the new app.

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