HTC launches premium ‘U’ series of smartphones in India

  • Taking the competition from Apple’s iPhone7 and Google Pixel head on in the premium segment in India, HTC Corporation launched HTC U Ultra and HTC U Play devices, priced at Rs 59,990 and Rs 39,990, respectively.
  • Both the devices are equipped with 3D-contoured, liquid-adaptive HTC U sonic technology for personalised hearing experience and a unique combination of MegaPixel and UltraPixel camera technology on the front to provide vivid light, colour and detail.
  • The company’s focus is on design, quality, HD adaptive audio and artificial intelligence (AI) integration for the discerning customer looking for a premium product with a global appeal.

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