Taking the competition from Apple’s iPhone7 and Google Pixel head on in the premium segment in India, HTC Corporation launched HTC U Ultra and HTC U Play devices, priced at Rs 59,990 and Rs 39,990, respectively.
Both the devices are equipped with 3D-contoured, liquid-adaptive HTC U sonic technology for personalised hearing experience and a unique combination of MegaPixel and UltraPixel camera technology on the front to provide vivid light, colour and detail.
The company’s focus is on design, quality, HD adaptive audio and artificial intelligence (AI) integration for the discerning customer looking for a premium product with a global appeal.
