Rasna Launches New Ad Campaign ‘Pyarelal Ka Bachpan Ka Pyar’; Also, Ventures into Baked Sweet Snack Category

Rasna, launched a new ad campaign which aims at celebrating the brand’s journey of spreading love for decades, across generations. It is one of world’s largest manufacturer of instant fruit-based concentrate. It has also entered into the baked sweet snack category with the launch of Rasna Vitos. According to market researcher Euromonitor, sweet and savoury

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HTC launches premium ‘U’ series of smartphones in India

Taking the competition from Apple’s iPhone7 and Google Pixel head on in the premium segment in India, HTC Corporation launched HTC U Ultra and HTC U Play devices, priced at Rs 59,990 and Rs 39,990, respectively. Both the devices are equipped with 3D-contoured, liquid-adaptive HTC U sonic technology for personalised hearing experience and a unique

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Bharti Airtel to acquire Telenor India

Telecom Company Bharti Airtel has announced that it has entered into a definitive agreement with Telenor South Asia Investments to acquire Telenor (India) Communications. Airtel will acquire Telenor India’s running operations in seven circles – Andhra Pradesh, Bihar, Maharashtra, Gujarat, UP (East), UP (West) and Assam. Their commitment to lead India’s digital revolution by offering

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Coca-Cola

Too many occasions, too many guests and too many glasses served. Coca Cola or “Coke”, as we like to call it, has been around for so many years. Coke in India is a culture for greeting guests, accompanying humble dinner menus or simply “Mixing”. Oh and if you don’t like soft drinks, there is Mazaa,

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With Virat Kohli On Board as Endorser, How Puma Benefits?

The Indian cricket team captain Virat Kohli has just struck a Rs 110 crore endorsement deal with German multinational company, Puma. With Kohli on board, Puma intends to launch a signature line of sports lifestyle products with a special logo and brand identity. When compared to brand endorsers from diverse professions, Kohli is only second in the ranking to Shah

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Future joins hands with Laura Ashley for Home Furnishings

Kishore Biyani owned Future group has partnered with a vintage brand Laura Ashley, known for its flaural dresses in 1980s. Laura Ashley runs 450 stores globally and will have exclusive rights to make and sell merchandise as well as wholesale distribution in India. Future group has signed the licensing deal for its larger business-home furnishing

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