SYSKA, one of the leading LED lighting companies, recently announced its foray into the growing Personal Care Category. The idea is to revolutionize the grooming habits of the youth of the country.
The company has launched 30 beauty and grooming products for both men and women. The new product range includes Shavers, trimmers, clippers, Hair straighteners, dryers, epilators, curlers & electronic exfoliators for both men and women.
All of the brand’s products are researched and crafted in Korea.
The brand focused on creating great value and exceeding the customer expectation in quality through product innovation and cutting edge technologies.
For the first 3 months, the mentioned products will be available exclusively on Amazon.in. The products will thereafter be available offline as well.
This strategic entry aims to help fulfill the grooming aspirations of not only metro but also non-metro consumers.
The company has rolled out an ad campaign to promote its launch in the personal care category, featuring brand endorsers for SYSKA’s personal care products –Sushant Singh Rajputand Tamannaah Bhatia.
The company is expected to launch air purifiers soon for which it will bring on board different advertisers depending on the profile of the TG and other requirements.
Marketers must now focus on delivering value to their customers through customization and considering their needs and fulfilling them.