What do we want when go to our grandmother’s house in the summer?? Rasna!! What did we stock up our fridges with before Tropicana and Real became cool?? Rasna!! So let’s see what exactly goes behind making this nostalgia instilled strong customer base: Rasna was initially launched as ‘Jaffe’ and distributed regionally in Gujarat. In 1979, […]
UK-based Bullitt Group to bring Caterpillar, Land Rover, JCB and Kodak branded phones and audio products to India. The company is in talks with individual consumers and businesses to sell the Cat brand of smartphone meant for outdoor use. Targeting niche users in the premium segment with its ‘rugged’ mobile devices and accessories, the group will be
Caterpillar, Land Rover,Kodak brand smartphones to hit India market shortly Read More »
Maruti Suzuki has rolled out a 360-degree marketing campaign, ‘Made of Speed’, for the recently launched Baleno RS -a more powerful and sportier variant to the Baleno Premium Hatchback. The video showcases a Red Baleno RS performing action sequences along with dramatic sound with the car making sharp turns. It highlights both its speed and precise
In its Latest Spot, Maruti Suzuki Says Baleno RS is ‘Made Of Speed’ Read More »
What is a must when we have to switch to a healthier lifestyle? Trainer? No. A fancy gym? No. Elaborate diet plans? Nah! Wait, what if I buy new shoes from the touted brand which invariably every Indian trust. Be it sportswear or accessories, Adidas has a tight grip on the market and sure is
Badrinath Ki Dulhania, the long awaited film by Dharma Productions was released on 10 March. Starring Varun Dhawan as Badrinath and Alia Bhatt as his dulhania (bride), the film’s first trailer was launched last month and the video has already fetched over 20 million views on YouTube. With an aim to further endorse the movie,
How Brands Are Promoting Badrinath Ki Dulhania Read More »
Coca-Cola is preparing to launch packagedcoconut water in India, due to increasing consumer preference towards non-sugary drinks. Coca-Cola India is currently test marketingZico, a US coconut water brand positioned as a ‘natural replenishment’ & considered to be a niche brand. Packaged coconut water are one of the fastest growing beverage categories in the world & the
Coca-Cola to go the ‘healthy’ way, may launch coconut water Read More »
As part of a brand transformation, McDonald’s India is launching a series of concept restaurants with enhanced digital capabilities to improve customer experience. Called ‘Experience of the Future’ (EOTF), the McDonald’s outlet in Mumbai features self-ordering kiosks, table service, and has also introduced several healthy options on the menu. With EOTF the brand wants to
McDonald’s Undergoes Brand Transformation Read More »
The Motorola-Lenovo combine plans to strengthen its offline retail presence in a bid to increase foothold in what it expects to be a challenging Indian market over the next three years. The company, however, will take a call on expanding manufacturing once the new unified tax regime sets in. Calling itself a challenger, the No
Motorola-Lenovo Set to Expand Retail Store Presence in India Read More »
Upstart Indian brands beating marquee MNC brands is not new, but this one takes the ‘candy’. Pulse, a candy launched by DS Group in mid-2015 touched Rs 300 crore in sales last month. In this process, it beat MNC blue chip brands such as Oreo and Mars bars. Oreo was launched in 2011 and achieved
Re 1 candy Pulse hits Rs 300 cr Sales in 2 years, MNCs feel the heat Read More »
The term “Brand” means developing a promise, making that promise and maintaining it Brand Management means defining, positioning and delivering the brand. It is an art of creating and sustaining the brand. Branding is assembling of various marketing mix medium into a whole so as to give you an identity. The aim of branding is
