With ever augmenting mall culture and Indian customer base being exposed to more and more global brands, there are a select few who hold a status of most touted and sought after brands that deliver not just in terms of style and quality but also a unique panache with their names. Zara is one such […]
Vijay Shekhar Sharma run Paytm, backed by Alibaba, the Chinese E-commerce giant has recently lowered the commission that sellers on its platform pay to take on its rivals Flipkart, Amazon, and Snapdeal. “To help you get more out of selling with Paytm, we are lowering the base commissions for certain categories to 1.65%,” the company
Paytm lowers commission levied on sellers to compete with Flipkart, Amazon, Snapdeal Read More »
Tanishq launched a new sub brand “Rivaah” targeting the Indian wedding buyers. This is the second sub-brand after brand “Mia” which was launched in 2011 for working women. The company makes a wide range of stunning handcrafted wedding jewellery for brides from across India. With the launch of Rivaah, Tanishq will cater to 13 bridal communities
Tanishq launches new sub brand “Rivaah” for wedding jewellery Read More »
With an aim to fast-track payments in its outlets, beverages chain giant Tata Starbucks has launched multiple payment options through its mobile application. The app will empower customers with a fast and convenient way to pay for in-store purchases and earn Stars through the loyalty program using their mobile device. The move makes Tata Starbucks
Starbucks Launches Multiple Payment Options Through Mobile App Read More »
Paytm to provide insurance cover for users’ to protect their money against any fraudulent transactions in their wallet. The company is in talks with insurance companies to provide the same. The cover will provide additional comfort and security to their 200 million users & prevent any misuse of their account. Source: http://bit.ly/2msbETD
Paytm offers insurance cover for your wallet money Read More »
Toys and nappies are driving footfalls for premium lingerie on Amazon India. Data-mining revealed that young moms, looking for toys or diapers for their kids, are more likely to purchase high-end underwear from online marketplace. For instance, Marks & Spencer (M&S) plans to push its exhaustive range of women’s underwear to young, well-heeled working mothers,
Nappies fuel lingerie sales on Amazon Read More »
The name denotes smallness, but body wash Le Petit Marseillais is big in France. It is France’s leading body wash, used in more than half the country’s households and already sold in more than 20 countries. Launched in 1980s and acquired by Johnson & Johnson in 2006, it launched in U.S. last month with the
France’s Top Body Wash Looks to Make it Big in U.S. Read More »
Baba Ramdev’s created FMCG giant Patanjali Ayurved, which is leaving behind various MNC’s its different categories, has now planning to take leaps to China. Patanjali’s FMCG fight against the swadeshi companies aligned with the government’s ‘Act East’ policy which aims at strengthening ties with the countries in India’s east. Patanjali’s plan to set up a
Baba Ramdev plans to capture the dragon with Patanjali exports to China Read More »
Dr Pepper is no longer One of a Kind. Or at least it won’t be marketed that way. In a strategic shift, the brand is editing its “Always One of a Kind” campaign in favour of a new effort called “The One You Crave”. Dr Pepper debuted “Always One of a Kind” in 2012 with
Why Dr Pepper is Ditching ‘One of a Kind’ Read More »
Amazon’s grocery and household essentials arm, Amazon Pantry was launched in Chennai, making it available in 29 cities. Customers can shop for over 4,000 everyday essentials from over 250 brands of groceries and household products including regional brands specific to cities, categories like snack and biscuits, home needs like detergents and shampoo, child care products
Amazon launches Amazon Pantry in Chennai Read More »
