Honda Motor Co. has its eyes set on the middleweight motorcycle segment to develop a motorcycle, which can compete with Royal Enfield& have formed a team of engineers from Japan and Thailand for the same.
Mahindra’s Mojo & Bajaj’s recent Dominar triedto dethrone Royal Enfield’s status in the 300-500cc segment, but haven’t been very successful.
Honda’s decision to develop a new global product from scratch, in the 300-500cc power cruiser segment which already has the Rebel 300 and Rebel 500, shows how determined they are to compete with Royal Enfield.
With 13,819 Royal Enfield motorcycles sold internationally and 5.92 lakh units sold in India in 2016-17, it seems that their cult following is only increasing.
Royal Enfield’s latest offering, the Himalayan, has been doing great both here and in the global markets.