Panasonic Launches SKY Series AC Backed by Integrated Marketing Campaign

Leave a Comment / TECHNOLOGY

Panasonic India has kicked off its latest marketing campaign, #TheFutureisUp, for its newly launched SKY Series Air-Conditioner range. The latest TVC promotes the radiant cooling technology introduced by the company. The integrated campaign will be supported on television, Print, OOH, Cinema, Instore and Digital. The campaign features a family resting at home in the comfort of […]

Panasonic Launches SKY Series AC Backed by Integrated Marketing Campaign Read More »

A desi sportswear brand is running to catch up with Nike, Adidas and Puma

Leave a Comment / LIFESTYLE

Sportspersons like Mary Kom, Sardar Singh, Sushil Kumar, the Indian Hockey Team and Vijender Singh use a brand, Shiv-Naresh, which has been expanding quietly in the Indian sportswear market.  Based in West Delhi’s Karampura, the company’s showroom and office do not come anywhere close to its illustrious competitors like Nike, Adidas and Puma. Yet it

A desi sportswear brand is running to catch up with Nike, Adidas and Puma Read More »

PepsiCo expands nutrition portfolio, launching Quaker Nutri Foods & Tropicana Essentials

3 Comments / RETAIL

PepsiCo India to introduce a set of new healthy products as part of its nutrition portfolio with the launch of Quaker Nutri Foods and Tropicana Essentials in the breakfast space. As a part of their commitment, PepsiCo will reduce its alliance on sugar, salt and saturated fat and boost nutritional content in its products. Nutri foods range products

PepsiCo expands nutrition portfolio, launching Quaker Nutri Foods & Tropicana Essentials Read More »

Top Of The Mind Recall

2 Comments / CONCEPTS

The image, sound, name, brand or attribute that comes to mind immediately when asked about products or brands in a category enjoys the highest ‘top of the mind recall’ with the consumer. Top of the mind recall usually means the consumer is more aware, and hopefully, buys more of the product than alternative products when

Top Of The Mind Recall Read More »

Matching Reliance Jio ‘Prime’ offers likely to cost competitors dear

Leave a Comment / TELECOM

Mukesh Ambani-led Reliance Jio Infocomm’s GBrich ‘Prime’ offerings may have galvanised the top three telecom operators to unleash equally aggressive counter-offers to prevent customer churn. Airtel has nearly matched Jio’s Rs 303/month Prime offer with a Rs 345/month variant targeted at prepaid users that dishes out an identical 28 GB of 4G data over a

Matching Reliance Jio ‘Prime’ offers likely to cost competitors dear Read More »

Future Group brings UK based lifestyle brand Laura Ashley to India

Leave a Comment / RETAIL

Future Retail Ltd and Laura Ashley have signed an exclusive right and license to establish, own and operate stores and websites in India. Laura Ashley an international lifestyle brand headquartered in London, which specialises in retailing furniture, home accessories, decorating and fashion products have 446 stores worldwide. Future Group believes in developing strong insights on Indian consumers

Future Group brings UK based lifestyle brand Laura Ashley to India Read More »

Ready for Patanjali Rajdhani? Railways to auction trains’ branding, advertising rights

Leave a Comment / ADVERTISING

Indian Railways to start mega auctions for the branding and advertising rights of over 1,000 of its trains which includes Rajdhani, Shatabdi, Jan Shatabdi, Garib Rath, superfast, express, suburban and even freight trains to monetise its existing assets. Advertising through railways is much cheaper than outdoor advertising & and the brand reach is much more than other mediums

Ready for Patanjali Rajdhani? Railways to auction trains’ branding, advertising rights Read More »