Whirlpool Corporation, world’s leading manufacturer and marketer of home appliances, introduced an all-new logo which indicates company’s growth and expansion across categories. The new logo reinforces the idea of being intrinsically simple yet modern and elegant. The logo has forgone the swirl above ‘W’, which was added in 1960 as a symbol of laundry products. […]
Whirlpool undergoes a Logo Change Read More »
Maharashtra government on Saturday chose to regulate the web-based taxi services in the state to ensure affordable travel for commuters. As per the newly drafted Maharashtra City Taxi Rules-2017, they will have to share equal responsibility for any untoward incident during a ride. Big Blue Taxi Sdn Bhd chief executive officer Datuk Shamsubahrin Ismail said
Ola-Uber Drivers in Bengaluru Working to Introduce Their Own App Read More »
Global performance brand, Under Armour has entered India through Amazon Fashion with the launch of a wide range of products for running and training specializing in men’s, women’s and youth apparel, footwear and equipment category. Brand’s signature products include premium apparel technology like Thread borne and Charged Cotton, designed to keep athletes cooler, dryer and
Global performance brand Under Armour makes India entry with Amazon Fashion Read More »
OnePlus has announced Bollywood star Amitabh Bachchan as its 1st ever OnePlus Star, a select group of distinguished OnePlus users. The brand associated with Mr. Bachchan to the emphasis on the brand’s philosophy of ‘Never Settle’ and the company’s constant pursuit of perfection. Pete Lau, CEO and Founder OnePlus, was delighted to have Amitabh Bachchan
OnePlus Ropes in Amitabh Bachchan as its First-Ever ‘OnePlus Star’ Read More »
High-tech men’s underwear at $70 disrupts sleepy $8 billion categories. The office of Tommy John in lower Manhattan is here to disrupt a ubiquitous product- ‘the underwear’. It is part of a growing drive by fledgling brands to get men to rethink underwear and pay more for it. Undergarments ranging from $25 to $70 a
PREMIUMISATION IS DRIVING MEN TO HIGH-TECH INNERWARE Read More »
Online marketplace ShopClues has launched e-commerce enablement initiatives like a mobile point-of-sale system, QR code-enabled digital payments and business credit card as part of its offline strategy to on-board close to 1 lakh merchants by 2018-end. The business credit card offering is being developed in association with RBL Bank. These offerings, targeted mainly at small and
ShopClues goes offline in search of 1 lakh sellers Read More »
Looking out into the world today, it’s easy to see why brands are more important now than at any time in the past 100 years. Brands are psychology and science brought together as a promise mark as opposed to a trademark. Brands convey a uniform quality, credibility, and experience and are valuable. Many companies put
Why Brand Building Is Important Read More »
M&M is studying the possibility of developing an electric sports car like Tesla, with the Indian buyer in mind. If the sports car idea passes the feasibility test, then Mahindra will aim to sell it upwards of Rs 25 lakh. Mahindra Electric has also been trying to project its image as an electric vehicle maker.
Mahindra & Mahindra to make an electronic sports car like Tesla for the Indian market Read More »
Danone to expand in the health-food-drinks segment with the launch of Proteinx Grow, a health drink especially formulated for adolescents. Protinex is a nutritional supplements brand formulated with hydrolysed proteins that caters to the nutritional needs of adults and children. The products will be launched first in the states of West Bengal and Karnataka which
Danone expands into health drink category with launch of Protinex Grow Read More »
Fastrack to enter the smart wearables segment by launching its first smart band in India. The new smart band in three color variants – Purple, Blue and Black will be priced somewhere between Rs 1,995 and Rs 2,995. Apart from standard smart band features like step counter and sleep tracker, the band will let users
Fastrack to launch its first smart band in India soon Read More »
