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Coca-Cola is preparing to launch packagedcoconut water in India, due to increasing consumer preference towards non-sugary drinks.
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Coca-Cola India is currently test marketingZico, a US coconut water brand positioned as a ‘natural replenishment’ & considered to be a niche brand.
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Packaged coconut water are one of the fastest growing beverage categories in the world & the acquisition of Zico has given Coca-Cola the top position in the segment.