Brands are the new trend in the market. A consumer mostly prefers to buy brands rather than local products due to trust in quality and service. But is it so easy to build the trust and to make your target audience believe that you are their true and honest friends, who will never deceive them…? […]
11 SIMPLE STEPS FOR A SUCCESSFUL BRAND BUILDING PROCESS Read More »
An Indian technology firm, working with IBM public cloud unit, is looking to help Indian kirana stores defend their turf in the online grocery war. Pace Automation, which has previously built software for restaurants, wants to bring 1,50,000 thousand local grocery stores onto its platform in three years and allow customers to order their groceries
Pace Automation wants to help local kiranas compete in online grocery war Read More »
I’m sure that humans made languages to make communication easier. But sometimes, language doesn’t take the easy way. We often come across the word “Brand”. Not knowing what it really means, we go with the flow and try knowing if others know the meaning of the word. We then start using that word despite our
What is a Brand??? Read More »
Online travel portal Yatra.com announced that they have signed a MoU with the Madhya Pradesh government to jointly promote homestays in the region. The partnership will enable Yatra to promote all the state tourism approved homestays, wherein travelers can rent a room in the home of a local family (host) or the entire house. With
Yatra signs MoU with Madhya Pradesh to promote homestays Read More »
Amway India, one of the largest direct selling FMCG company, has launched Nutrilite Fruit Drink Mix and entered the refreshing drinks market. This is the 1st instance that Amway India has extended Nutrilite’s brand name in the refreshing drinks market. The drink has no added preservatives, no artificial colors and flavors and is sweetened with
Amway India Forays into Refreshing Drinks Market with Nutrilite Fruit Drink Mix Read More »
Titan Co Ltd has forayed into premium sarees and women’s ethnic wear category under the brand name “Taneira”. The company’s first store Taneira has a collection of handwoven, sarees and ethnic wears from across the country, ranging up to Rs 2.5 lakh. Taneira is working closely with weaving communities, weaving societies, weavers, intermediaries, master weavers
Titan forays into premium sarees, women’s ethnic wear Read More »
Paytm has launched a separate smartphone application and website for the online marketplace business called ‘Paytm Mall’ Paytm Mall is inspired by Alibaba’s business-to-consumer portal TMall. It will focus on structured categories and brand-authorised stores with a focus on electronics, top fashion brands and FMCG A new app Paytm Mall on Android and a website called
Paytm now Opens a ‘Mall’ on your Phone Read More »
DEN Networks has launched its user-friendly streaming platform DEN TV+, for its subscribers to watch content on the go. The platform is available on android and iOS devices. DEN TV+ would provide streaming of 130 channels, more than 2500 movies and recorded videos. The service is currently free of cost as an initial offer. It
DEN Networks launches DEN TV+, A Mobile Streaming Platform Read More »
Aiming to further strengthen its presence in Africa, Zee Entertainment Enterprises Limited (ZEEL) announced its entry into Mali, with the launch of its leading channels, Zee Magic and Zee Cinema. Zee Africa is also partnering with Africa’s largest DTH platform, DStv, for the launch of Zee Bollymovies. Zee is making further inroads into the continent
Zee Accelerates its Growth Plan for Africa Read More »
At the just concluded Academy Awards, the presenters mistakenly read the Best Picture wrongly as ‘La La Land’ instead of ‘Moonlight’, as they received an incorrect card. The mistake was quickly rectified, but not before Pricewaterhouse Coopers (PwC), the company which handles the award process, took a huge hit. It has been doing this process
Oscar Oops Could Spell Lasting Brand Damage for Pricewaterhouse Coopers Read More »
