Global performance brand, Under Armour has entered India through Amazon Fashion with the launch of a wide range of products for running and training specializing in men’s, women’s and youth apparel, footwear and equipment category.
Brand’s signature products include premium apparel technology like Thread borne and Charged Cotton, designed to keep athletes cooler, dryer and lighter throughout the course of a game, practice or workout.
Premium footwear innovations include UA Speed Form for a precision fit, Charged Cushioning for responsiveness, durability, optimal cushioning and energy return, and Micro G for increased protection and stabilization.
Under Armour selection will be eligible for Amazon PRIME as of now.
Price range for apparel starts from Rs 1,299 to Rs 3,999, footwear from Rs 4,499 to Rs 12, 999 and accessories from Rs 499 to Rs 4, 999.
The products are targeted at people aged between 25 to 34 pursuing active sports and fitness regimes.