Global performance brand Under Armour makes India entry with Amazon Fashion

  • Global performance brand, Under Armour has entered India through Amazon Fashion with the launch of a wide range of products for running and training specializing in men’s, women’s and youth apparel, footwear and equipment category.
  • Brand’s signature products include premium apparel technology like Thread borne and Charged Cotton, designed to keep athletes cooler, dryer and lighter throughout the course of a game, practice or workout.
  • Premium footwear innovations include UA Speed Form for a precision fit, Charged Cushioning for responsiveness, durability, optimal cushioning and energy return, and Micro G for increased protection and stabilization.
  • Under Armour selection will be eligible for Amazon PRIME as of now.
  • Price range for apparel starts from Rs 1,299 to Rs 3,999, footwear from Rs 4,499 to Rs 12, 999 and accessories from Rs 499 to Rs 4, 999.
  • The products are targeted at people aged between 25 to 34 pursuing active sports and fitness regimes.

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