Caterpillar, Land Rover,Kodak brand smartphones to hit India market shortly

  • UK-based Bullitt Group to bring Caterpillar, Land Rover, JCB and Kodak branded phones and audio products to India.
  • The company is in talks with individual consumers and businesses to sell the Cat brand of smartphone meant for outdoor use.
  • Targeting niche users in the premium segment with its ‘rugged’ mobile devices and accessories, the group will be bringing the Cat S60 by March and Kodak Ektra brands to India by April.
  • The devices are rugged & tough devices which are waterproof, dust proof, break proof, are military grade & equipped with infra red dual cameras & thus different from the lot we already have.
  • People in South African forests use the Cat phones’ infra red camera to track baby rhinos.
  • The company is also in talks with the fire departments of Delhi and Mumbai for using the phone.
  • The product will be available via both online and offline channel.

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