In its Latest Spot, Maruti Suzuki Says Baleno RS is ‘Made Of Speed’

  • Maruti Suzuki has rolled out a 360-degree marketing campaign, ‘Made of Speed’, for the recently launched Baleno RS -a more powerful and sportier variant to the Baleno Premium Hatchback.
  • The video showcases a Red Baleno RS performing action sequences along with dramatic sound with the car making sharp turns. It highlights both its speed and precise handling.
  • The new Baleno RS comes with a tagline – Made of Speed, which is in keeping with the continuity of the Made of Mettle campaign for the Baleno that was launched last year.
  • According to the brand, the high action and adrenaline-pumping sequences in the Baleno RS commercial are a perfect introduction to this more powerful and sportier variant.
  • It complements the BoosterJet Engine campaign which created the build up to the much-anticipated car.
  • Apart from television, the campaign has been launched across Print, Digital and OOH platforms.
  • The company feels that Baleno RS is for the performance enthusiasts who are seeking more power; throttle response and excitement in their day-to-day driving.

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