Integrated Marketing Communications (IMC) is a process under which a company integrates and coordinates all its communications channels to deliver a clear and consistent message. The main aim of IMC is to ensure two things, which are, firstly the consistency of the message that they want to deliver and secondly the complementary use of media. […]
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The Howard Sheth Model of Consumer Behavior was put forward by John Howard and Jagadish Sheth in the year 1969. The model is an integrated form of factors like social, psychological, cultural influences on consumer choices into a coherent sequence. It focuses on explaining consumer behavior in terms of cognitive functioning and observed testable depiction
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The BCG matrix, also known as the Boston Consulting Group Growth-Share matrix developed by Boston Consulting Group in 1970, is a strategic planning tool uses graphical representations of the company’s products and services in order to assist the company to decide on the products it should keep, the ones to let go and the ones
SWOT analysis is a strategic planning tool used for understanding and decision making for all sorts of situations in business and organizations. SWOT is basically an acronym for Strength, Weakness, Opportunities and Threats. SWOT analysis is used for used for business planning, strategic planning, competitor evaluation, marketing, business and product development and research reports.
Social media has been in headlines for past couple of weeks that too not for some good reasons. Starting with the backlash that Facebook received in the form of ‘Stop Hate for Profit’ campaign, where big companies and brands started boycotting advertising on Facebook, as a protest to the way Facebook handles hate speech and
For a marketer, it is imperative to understand the basic principle of marketing that is Needs, Wants, and Demands. These may sound to be fundamental words but they act as major differentiating factors. NEEDS: Needs are the essentials required by a human to survive. These are the things used to fulfill the states of deprivation
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It has been said that employees are the faces of the company and the model ambassador for their company’s products. This has been fairly implemented by many companies during these difficult times as a part of their marketing tactic. At some workplaces, masks exhibiting the company’s brand name have been incorporated as a part of
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Erica is an Artificial intelligence robot, famous for being a little too life like for its advance features, will now be casted as the lead star of a movie. This movie will be a Sci-fi film, named “B”. Erica was created by 2 Japanese scientist, Hiroshi Ishiguro and Kohei Ogawa, back in 2015, during
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There’s an inspiration to find out how Indians are fighting a fight against Coronavirus — we’re working towards improving our immunity! Traditional favourites like Chyawanprash, Honey, and Turmeric are seeing a rise in demand, even in coffee menus. Should brands always find a way to make themselves stronger from within? By understanding how nature-based
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A PESTLE analysis is a strategic management tool that is used to identify, analyze, organize, and observe key external factors that can have an impact on a company now and in the future. This framework reviews and examines threats and opportunities due to Political, Economic, Social, Technological, Legal, and Environmental forces, to help in planning
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