I'M WACHING YOU

IPL: ASCI look into advertisements for liquor brand extensions

Advertising standards council of India (ASCI) has received eight complaints of advertisements which potentially violates of ASCI code over the past thirty days. These include beer, whisky, and white liquor brands.

The council has been intensely monitoring the activities of possible surrogate advertising during IPL. They have placed daily updates on the monitoring of alcohol brand extension adverts, instead of weekly feeds. ASCI has sent a note to advertisers within 48 hours of airing of commercials, expecting a response. The key to ASCI’s investigation is to determine what are surrogates for liquor and what constitutes authentic brand extensions.

ASCI’s codes and guidelines about what qualifies as an authentic brand extension:

– For a product brand extension (liquor, tobacco, etc) to be considered authentic, it must be registered with a government authority such as the FDA or FSSAI, etc.

– In-store availability must be at least 10% of that of the leading brand in that   category that the product competes, or sales turnover must exceed Rs 5 crore per annum or Rs 1 crore per annum in each state it is distributed in

– It must have a valid certificate from an independent organization.

Adverts for liquor brand extensions can run on Television if they hold a CBFC certificate.

 

Bitly: https://bit.ly/358r8Wx

174 thoughts on “IPL: ASCI look into advertisements for liquor brand extensions”

  1. The next time I read a blog, Hopefully it doesn’t disappoint me as much as this particular one. I mean, Yes, it was my choice to read, nonetheless I actually believed you’d have something useful to say. All I hear is a bunch of whining about something you could possibly fix if you weren’t too busy searching for attention.

  2. Hello to all, for the reason that I am genuinely keen of reading this blog’s post to be updated regularly. It includes good stuff.|

  3. Pretty nice post. I just stumbled upon your weblog and wanted to say that I’ve really enjoyed browsing your blog posts. In any case I will be subscribing to your feed and I hope you write again soon!

  4. Attractive section of content. I just stumbled upon your weblog and in accession capital to assert that I get in fact enjoyed account your blog posts. Anyway I will be subscribing to your feeds and even I achievement you access consistently quickly.

  5. Thank you for another informative web site. Where else may just I get that kind of information written in such an ideal approach? I’ve a challenge that I’m just now operating on, and I have been on the glance out for such information.

  6. Another issue is that video games are typically serious as the name indicated with the major focus on finding out rather than amusement. Although, we have an entertainment facet to keep children engaged, every single game is usually designed to develop a specific set of skills or course, such as math or scientific disciplines. Thanks for your write-up.

  7. This is undoubtedly one of the best articles I’ve read on this topic! The author’s extensive knowledge and enthusiasm for the subject are evident in every paragraph. I’m so thankful for coming across this piece as it has enhanced my knowledge and ignited my curiosity even further. Thank you, author, for dedicating the time to craft such a outstanding article!

  8. One thing I’ve noticed is the fact there are plenty of misconceptions regarding the finance institutions intentions while talking about property foreclosures. One misconception in particular would be the fact the bank prefers to have your house. The financial institution wants your hard earned dollars, not your own home. They want the amount of money they gave you together with interest. Staying away from the bank will undoubtedly draw a foreclosed final result. Thanks for your posting.

  9. Hi, Neat post. There’s a problem with your site in internet explorer, would test this? IE still is the market leader and a good portion of people will miss your magnificent writing because of this problem.

  10. Hey there! This post could not be written any better! Reading this post reminds me of my previous room mate! He always kept chatting about this. I will forward this write-up to him. Pretty sure he will have a good read. Many thanks for sharing!

  11. I used to be recommended this blog by my cousin. I’m not positive whether or not this put up is written through him as nobody else recognise such distinctive about my problem. You are incredible! Thanks!

  12. My partner and I stumbled over here by a different web page and thought I may as well check things out. I like what I see so now i am following you. Look forward to finding out about your web page again.

  13. Oh my goodness! I’m in awe of the author’s writing skills and ability to convey complex concepts in a concise and precise manner. This article is a true gem that earns all the praise it can get. Thank you so much, author, for sharing your knowledge and providing us with such a valuable resource. I’m truly thankful!

  14. It?s really a great and helpful piece of information. I am glad that you shared this useful information with us. Please keep us informed like this. Thanks for sharing.

  15. I can’t believe how amazing this article is! The author has done a tremendous job of conveying the information in an compelling and enlightening manner. I can’t thank her enough for providing such priceless insights that have certainly enriched my knowledge in this subject area. Bravo to her for creating such a masterpiece!

  16. Hi there! This post couldn’t be written much better! Looking through this post reminds me of my previous roommate! He constantly kept preaching about this. I am going to send this article to him. Fairly certain he will have a great read. Many thanks for sharing!

  17. I was excited to find this site. I want to to thank you for your time for this fantastic read!! I definitely loved every little bit of it and I have you bookmarked to see new stuff in your web site.

  18. You’re so awesome! I don’t believe I’ve truly read a single thing like that before. So nice to find somebody with original thoughts on this topic. Really.. thanks for starting this up. This web site is one thing that is required on the internet, someone with a little originality.

  19. An outstanding share! I have just forwarded this onto a friend who had been conducting a little homework on this. And he in fact bought me breakfast because I found it for him… lol. So let me reword this…. Thanks for the meal!! But yeah, thanks for spending the time to discuss this matter here on your web page.

  20. I absolutely love your blog.. Pleasant colors & theme. Did you build this amazing site yourself? Please reply back as I’m trying to create my own personal website and would love to know where you got this from or just what the theme is named. Many thanks!

  21. Hi! I could have sworn I’ve visited your blog before but after looking at a few of the articles I realized it’s new to me. Regardless, I’m definitely pleased I stumbled upon it and I’ll be book-marking it and checking back regularly.

  22. Excellent beat ! I would like to apprentice while you amend your web site, how could i subscribe for a blog web site? The account aided me a acceptable deal. I had been tiny bit acquainted of this your broadcast offered bright clear concept

  23. I’m amazed, I must say. Seldom do I come across a blog that’s equally educative and interesting, and let me tell you, you have hit the nail on the head. The problem is something too few folks are speaking intelligently about. I’m very happy that I came across this during my search for something regarding this.

  24. An outstanding share! I have just forwarded this onto a co-worker who has been conducting a little research on this. And he actually ordered me dinner because I found it for him… lol. So let me reword this…. Thank YOU for the meal!! But yeah, thanks for spending the time to talk about this issue here on your website.

  25. Good post. I be taught one thing more difficult on totally different blogs everyday. It would at all times be stimulating to read content from different writers and practice a little something from their store. I?d favor to use some with the content on my weblog whether you don?t mind. Natually I?ll offer you a hyperlink on your net blog. Thanks for sharing.

  26. An outstanding share! I have just forwarded this onto a coworker who has been doing a little research on this. And he actually bought me dinner simply because I found it for him… lol. So allow me to reword this…. Thanks for the meal!! But yeah, thanx for spending the time to discuss this issue here on your site.

  27. Hi! This is my first visit to your blog! We are a collection of volunteers and starting a new project in a community in the same niche. Your blog provided us beneficial information to work on. You have done a outstanding job!

  28. You’re so interesting! I don’t think I’ve read anything like that before. So wonderful to discover someone with some original thoughts on this subject. Really.. many thanks for starting this up. This website is one thing that is required on the web, someone with a bit of originality.

  29. You are so cool! I do not believe I’ve read something like this before. So great to discover another person with original thoughts on this subject. Seriously.. many thanks for starting this up. This web site is something that’s needed on the web, someone with a little originality.

  30. Howdy! This blog post couldn’t be written much better! Looking through this post reminds me of my previous roommate! He constantly kept preaching about this. I will send this post to him. Pretty sure he’ll have a very good read. Many thanks for sharing!

  31. Pretty nice post. I just stumbled upon your blog and wanted to say that I’ve really enjoyed surfing around your blog posts. In any case I?ll be subscribing to your rss feed and I hope you write again soon!

  32. You could definitely see your expertise in the work you write. The world hopes for even more passionate writers like you who are not afraid to say how they believe. Always follow your heart.

  33. Having read this I believed it was really enlightening. I appreciate you taking the time and energy to put this informative article together. I once again find myself personally spending way too much time both reading and posting comments. But so what, it was still worthwhile!

  34. I’m very happy to uncover this page. I wanted to thank you for your time due to this wonderful read!! I definitely really liked every part of it and i also have you book-marked to see new information in your web site.

  35. I’m excited to find this web site. I wanted to thank you for ones time for this particularly fantastic read!! I definitely enjoyed every bit of it and I have you bookmarked to look at new information on your site.

  36. Oh my goodness! Amazing article dude! Thanks, However I am going through problems with your RSS. I don’t understand the reason why I can’t join it. Is there anyone else getting similar RSS issues? Anyone that knows the solution will you kindly respond? Thanx!!

  37. Nice post. I learn something totally new and challenging on blogs I stumbleupon every day. It’s always exciting to read through articles from other authors and practice a little something from other sites.

  38. Oh my goodness! Awesome article dude! Many thanks, However I am going through troubles with your RSS. I don’t understand why I cannot join it. Is there anybody else getting similar RSS issues? Anyone who knows the answer will you kindly respond? Thanx.

  39. Having read this I believed it was extremely enlightening. I appreciate you taking the time and effort to put this content together. I once again find myself personally spending a significant amount of time both reading and leaving comments. But so what, it was still worthwhile!

  40. Your style is unique compared to other folks I have read stuff from. Thanks for posting when you have the opportunity, Guess I’ll just bookmark this web site.

  41. You are so interesting! I don’t believe I have read through a single thing like that before. So good to find someone with a few unique thoughts on this subject matter. Really.. many thanks for starting this up. This website is something that’s needed on the web, someone with a bit of originality.

  42. An intriguing discussion is worth comment. I do think that you should write more on this subject matter, it may not be a taboo matter but typically folks don’t talk about such subjects. To the next! Many thanks!

  43. I wanted to thank you for this excellent read!! I absolutely loved every little bit of it. I’ve got you book-marked to check out new things you post…

  44. Amazing! This blog looks just like my old one! It’s on a entirely different topic but it has pretty much the same page layout and design. Outstanding choice of colors!

  45. This is very interesting, You are a very skilled blogger. I’ve joined your feed and look forward to seeking more of your magnificent post. Also, I’ve shared your website in my social networks!

  46. I’m excited to uncover this page. I want to to thank you for ones time for this particularly fantastic read!! I definitely savored every bit of it and i also have you bookmarked to see new things on your blog.

  47. I absolutely love your website.. Great colors & theme. Did you build this amazing site yourself? Please reply back as I’m looking to create my own personal website and would love to know where you got this from or just what the theme is called. Kudos!

  48. Oh my goodness! Incredible article dude! Thanks, However I am going through problems with your RSS. I don’t know the reason why I can’t join it. Is there anyone else having the same RSS issues? Anybody who knows the solution will you kindly respond? Thanks.

  49. Aw, this was an exceptionally nice post. Taking the time and actual effort to make a very good article… but what can I say… I hesitate a lot and don’t seem to get nearly anything done.

  50. You have made some good points there. I checked on the internet for more info about the issue and found most people will go along with your views on this web site.

  51. I’m amazed, I must say. Rarely do I come across a blog that’s equally educative and entertaining, and let me tell you, you’ve hit the nail on the head. The issue is something which too few folks are speaking intelligently about. I’m very happy I came across this in my hunt for something regarding this.

  52. Aw, this was an incredibly good post. Finding the time and actual effort to generate a superb article… but what can I say… I procrastinate a lot and don’t manage to get anything done.

  53. Having read this I thought it was really informative. I appreciate you finding the time and effort to put this article together. I once again find myself personally spending a significant amount of time both reading and posting comments. But so what, it was still worth it.

  54. I was very happy to find this great site. I need to to thank you for ones time for this fantastic read!! I definitely liked every bit of it and i also have you book marked to check out new information on your site.

  55. Hi there! This post couldn’t be written much better! Looking through this article reminds me of my previous roommate! He continually kept preaching about this. I most certainly will forward this post to him. Fairly certain he’ll have a very good read. I appreciate you for sharing!

  56. Good day! I could have sworn I’ve visited this website before but after browsing through a few of the posts I realized it’s new to me. Anyways, I’m definitely happy I discovered it and I’ll be bookmarking it and checking back frequently!

  57. An impressive share! I have just forwarded this onto a colleague who had been doing a little homework on this. And he in fact ordered me breakfast simply because I discovered it for him… lol. So let me reword this…. Thank YOU for the meal!! But yeah, thanks for spending some time to talk about this matter here on your web page.

  58. Having read this I thought it was really enlightening. I appreciate you taking the time and effort to put this article together. I once again find myself personally spending a significant amount of time both reading and leaving comments. But so what, it was still worthwhile.

  59. I blog often and I genuinely appreciate your information. The article has truly peaked my interest. I’m going to book mark your website and keep checking for new details about once per week. I subscribed to your Feed as well.

  60. Hello there! This blog post couldn’t be written much better! Reading through this article reminds me of my previous roommate! He constantly kept preaching about this. I’ll send this information to him. Fairly certain he’ll have a great read. Many thanks for sharing!

  61. After examine just a few of the weblog posts in your website now, and I actually like your means of blogging. I bookmarked it to my bookmark website record and can be checking back soon. Pls take a look at my website as properly and let me know what you think.

  62. What?s Happening i’m new to this, I stumbled upon this I have discovered It absolutely helpful and it has helped me out loads. I’m hoping to contribute & assist different users like its helped me. Good job.

  63. I have to thank you for the efforts you have put in writing this site. I am hoping to see the same high-grade content by you later on as well. In fact, your creative writing abilities has motivated me to get my own, personal site now 😉

  64. Nice post. I learn something totally new and challenging on blogs I stumbleupon on a daily basis. It will always be useful to read content from other authors and practice a little something from other web sites.

  65. Aw, this was an exceptionally good post. Taking the time and actual effort to generate a good article… but what can I say… I put things off a lot and never manage to get anything done.

  66. Hello there! I could have sworn I’ve been to your blog before but after looking at a few of the articles I realized it’s new to me. Regardless, I’m certainly happy I stumbled upon it and I’ll be bookmarking it and checking back frequently!

  67. Right here is the perfect blog for everyone who wants to find out about this topic. You understand a whole lot its almost hard to argue with you (not that I personally would want to…HaHa). You certainly put a fresh spin on a topic that’s been written about for a long time. Excellent stuff, just wonderful.

  68. I’m impressed, I must say. Seldom do I come across a blog that’s both equally educative and entertaining, and let me tell you, you’ve hit the nail on the head. The issue is something too few people are speaking intelligently about. I’m very happy that I came across this in my hunt for something relating to this.

  69. Good post. I learn something totally new and challenging on sites I stumbleupon on a daily basis. It’s always helpful to read articles from other writers and use something from other web sites.

  70. Thanks for expressing your ideas. The first thing is that learners have an option between federal government student loan along with a private education loan where it truly is easier to go with student loan debt consolidation than in the federal student loan.

  71. I’m very happy to discover this web site. I want to to thank you for your time for this particularly wonderful read!! I definitely appreciated every bit of it and I have you book-marked to see new things in your web site.

Leave a Comment

Your email address will not be published. Required fields are marked *