Netflix is an Over-The-Top (OTT) streaming service that offers a wide array of TV shows, movies, documentaries with web-connected devices. Initially, it operated by renting DVDs. It got a major advantage when it introduced the video streaming service in 2007. The company has grown extensively from being in DVD rental service to the king of […]
The Rise of Netflix Read More »
In this society full of growing demands, for a better experience, comfort and luxury, convenience and value for money, brands that prioritize innovation and out of box thinking are the ones who dominate the market. In current times not only books but also brands are being judged by their covers. Brands that choose the right
Realism is the New Promoter Read More »
Eco-friendly initiatives always bring novelty in the business world. A few years ago, Go Green was an idea which was promoted by well known companies only. However, today, engaging in sustainable practices is increasingly becoming standard and the new buzz. Sustainable packaging refers to adopting packaging in ways that reduce environmental footprint, is recyclable and
Brands Adopting Sustainable Packaging Read More »
Influencer Marketing is one of the popular trends in digital marketing strategies these days. Virtual Influencer or as they are called “Computer Generated People” have features like humans. With the advancements in technology and the rise in the use of digital platforms, it has become difficult for brands to choose the right influencers and stand
The Evolution of Virtual Influencer Read More »
Every business irrespective of its age or size needs new customers to make its products reach more people and hence run the business profitably. It might be noticed that every business has two types of customers; the ones who splurge well over the products and the ones who visit the platform for free and do
Customer Acquisition and Recent Trends Read More »
Indian Market has seen tremendous growth for baby care products. FirstCry is one of the most successful baby care products brands in India. It is an e-commerce store which was launched in the year 2010. The website showcases products right from baby blankets, clothes, and cots for newborns to toys, puzzles and games for older
FirstCry’s Brand Strategy Read More »
Price is an integral component of the marketing mix. Before selecting a pricing strategy, the management must consider factors such as consumer’s ability to pay, market conditions and manufacturing costs. Premium pricing, Penetration pricing, Economy pricing and Decoy pricing are some of the pricing strategies adopted by Indian Brands. With the right pricing strategy, the
What is a Decoy Pricing Strategy? Read More »
Moment Marketing has taken a front seat ever since the emergence of social media platforms. Amul, a dairy brand, is the pioneer in Moment Marketing. The Amul girl has always spoken about current political and non-political scenarios. Initially, Amul would use above-the-line and below-the-line mediums but with the rise in the use of social media
Amul: Way Ahead in Moment Marketing Read More »
1. Crocs and Justin Bieber Justin Bieber posted on October 7, 2020, confirming its collaboration with Crocs. Following that post, Crocs share price rose by more than 11 percent. Crocs aren’t sorted of cool footwear so Crocs leverages to partner with Justin Bieber which makes these Crocs look cool and help in total sales of
Top Collaborations of 2020 Read More »
2020 was a standpoint that will be influencing many things over the next 10 years. Last year has led people to introspect about how they earn, spend and live. Bedrooms have turned into offices, couches revamped into home theaters, entrepreneurs are getting productive and creative using conventional things, and so did the consumers. There have
The Changed Indian Consumer Read More »
